Product Marketing - Product Marketing Stakeholders Tags |...

Would love to get your perspective on generating excitement around your new product, vs. continuous enablement on the core capabilities of your solutions

7 Answers

How can you measure the value of what a product marketer does? How can you make executives perceive this value?

2 Answers

What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.

I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.

16 Answers

How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?

1 Answer

How can we leverage product marketing for post-feedback product updates? What's the best way to reintroduce a product to users who didn't initially like or understand it?

4 Answers

How would you recommend a PMM influence the product team to think more about longer term value rather than just always building products geared towards low hanging fruit/quick money?

4 Answers

What kind of PMM organizational structure is ideal for ensuring that PMMs are set up for success (in this case, to influence the Product roadmap)?

For eg: Should PMMs be aligned with PMs (we have a 3:1 mapping), or should PMMs be aligned with the market/buyer persona or something else?

5 Answers

Our product team ships feature updates incrementally, how would you decide the scope of each of the feature changes? Do you market each of the feature updates as when they come out, or group them together? Thank you!

5 Answers

What do you think of a public product roadmap for the customers as part of product marketing?

6 Answers

At what stage should product marketing collaborate with product design on the design process?

5 Answers

As a product marketer, when and how do you communicate your product roadmap to both active and prospective customers?

5 Answers

How do you advocate for adding a new feature to the roadmap when it's something competitors have launched and customers are asking for, but internally it isn't seen as a priority?

5 Answers

How do you manage and inform the futuristic vision of the product roadmap with current customer requirements / feedback?

5 Answers

How and when do you integrate qualitative research throughout your product development and launch cycle?

5 Answers

What are some effective methods for a PMM to have their research influence the product roadmap?

1 Answer

What's the ideal working relationship between PMM <> PM?

1 Answer

What kinds of market research do you do to help shape the roadmap? And more tactically, what format do you share your analysis?

I'm tasked with doing market research -- voice of the customer, competitive intelligence, and doing internal interviews -- to segment a new market and define which building blocks we need and in what order to unlock this new market by different segments.

4 Answers

How do influence the product roadmap when you need extra validation i.e. balance opportunity with risk?

4 Answers

What are some best practices for making sure brand voice and attributes come through during the product design process?

2 Answers

How can PMMs get involved in the early stages of Product development, and how much influence should a marketing strategy have on the overall vision for a product?

4 Answers

Should product marketers be "influencers" or "partners" in product roadmap decisions?

As an influencer you might just share market and customer research, competitive intel, etc. as another input for PM to consider in their own decision making; whereas if you're a true partner, you're discussing and debating with them, as equals, what product roadmap decisions should be and why, where PMs and PMMs bring different inputs and value to the table as equals. Thoughts on being an "influencer" vs. being a "partner" in guiding the product roadmap? Thank you.

4 Answers

What is your advice for building trust virtually, especially in the first 90 days of a new role?

5 Answers

Do you approach stakeholder management differently based on the team you're talking to? (Product, Marketing, Sales, Growth, Customer Success). And if so, how?

6 Answers

What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?

5 Answers

What are some unspoken rules about what to say and what NOT to say when navigating politics?

1 Answer

How do you know where the line is when it comes to learning about the product vs. trusting your product business partner to keep you informed and educated on the most important factors?

2 Answers

What are some tried and true strategies to drive alignment cross-functionally for a remote team?

5 Answers

As a product marketer, I run multiple projects simultaneously. In such a scenario, stakeholder management becomes an operational task. Is there a checklist that you follow to ensure efficiency?

6 Answers

How do you manage launches when the product team has a difficult time sticking to timelines?

This makes launches pretty difficult to manage without creating large lapses in communication.

11 Answers

What role does content play in aligning product marketing and demand generation, and how do you ensure consistency across both functions?

2 Answers

How do you influence people who are not aligned on the same objective (a different team with different goals) to move the needle on an interdisciplinary project?

4 Answers

How do you track the assets that you create for various teams - Social media, Campaigns, Sales Representatives, other forums, email marketing

I create multiple assets on a daily basis and although I have a set process of who the asset will go to - be it a one pager, carousel or a blog. How to track if the teams you are sending the asset to, are actually using it or not?

1 Answer

Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)

Particularly interested in technical products, but also curious for nontechnical.

14 Answers

How do you communicate product marketing achievements upwards and build visibility?

It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?

19 Answers

What does your product marketing team org structure look like?

Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?

15 Answers

How do you ensure that product messaging and positioning are effectively communicated in demand generation campaigns?

1 Answer

Can you share any lessons learned or best practices for improving the alignment between product marketing and demand generation?

2 Answers

What are some common challenges or barriers you've encountered in aligning product marketing and demand generation, and how have you overcome them?

1 Answer

How do you define the relationship between product marketing and demand generation within your organization?

1 Answer

How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?

12 Answers

What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?