Product Marketing Stakeholders

1 Answer
Lisa Dziuba
Lisa Dziuba
Lemon.io Head of Growth Product MarketingDecember 3
When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas: 1. Be prepared: Make sure you have thoroughly researched and thought through your ideas before presenting them to C-Suite executives.......Read More
1340 Views
19 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPSeptember 9
It's hard. Real hard.  Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. You have to nail this in sequential order.  1. First comes strategy 2. Then comes positioning 3. And finally comes me......Read More
914 Views
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
9 Answers
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 11
We collect feedback in various ways. We obviously use Intercom ourselves, so we get user feedback through conversations, responses to our announcement messages and conversation ratings, for example. We also do run NPS surveys, using survey apps integrated into our Messenger. Some of our product t......Read More
1050 Views
How do you best structure and leverage beta releases to assist the product team (with iteration, feedback) and Product Marketing (positioning, messaging, enablement, onboarding)?
How do you collect information from users and disseminate between teams? What does an ideal timeline for a beta look like?
7 Answers
Emily Ritter
Emily Ritter
Mode Analytics VP of MarketingAugust 7
A bit of an “it depends” answer. Sometimes people use betas for QA: does the feature we built work end-to-end? Other times betas can help you determine if you’ve hit product-market fit with your product. And everything in between. It’s best to get super aligned cross-functionally at the KICKOFF ......Read More
1668 Views
8 Answers
Clara Lee
Clara Lee
Hootsuite VP, ProductOctober 7
Great question, especially for Product Marketing organizations that are still scaling to meet the footprint of much larger Product and/or Sales teams.  Although you may find your bandwidth consumed by executional activities, it's important to ensure you continue to bring market intelligence an......Read More
1206 Views
10 Answers
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 11
In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive research, buyer/persona/market research, GTM strategy, positioning and messaging, enablement, launch planning etc. Our team sits ......Read More
2040 Views
How do you manage people who don't necessarily report into you?
This could be while giving feedback on a piece of work? Or getting them to prioritise the project you're running.
10 Answers
Dana Barrett
Dana Barrett
Tremendous VP of MarketingOctober 16
You are 100% correct that the hardest part of a PMMs job is managing without authority. Often, PMMs rely on shared resources or centralized teams to get their job done. I have found three things work really well in managing without authority. They are all hard and take time, but they are effectiv......Read More
22651 Views
6 Answers
Stacey Wang
Stacey Wang
Ironclad Director of Product MarketingJuly 2
This question is completely contingent on your company's business priorities and problems. No one should meet for the sake of meeting! So if the most pressing XFN problem at your company is pricing, you should implement or get PMM into the room for that meeting. If the most pressing XFN problem i......Read More
598 Views
3 Answers
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product MarketingFebruary 22
Stakeholder buy-in is crucial for successful messaging - I dedicate a whole chapter to this in my book, The Pocket Guide to Product Launches. Here's my approach: 1. Share the Plan: Start by outlining the core messaging elements. This could include any market or customer insights,target audience,......Read More
1860 Views
1 Answer
Linda Su
Linda Su
Salesloft Solutions Product Marketing LeadMarch 7
You should always feel compelled and empowered to take ownership over your role, work, and the impact you make. At more senior levels, there may be more opportunities presented to you, however, no matter your level, there are many ways you can control and increase your own visibility. Here are s......Read More
235 Views