Product Marketing
Product Marketing Stakeholders
Product Marketing Stakeholders
What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
9 Answers
What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful?
Example: Project Briefs should include: problem, solution, etc.
8 Answers
Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
15 Answers
How does your company define the difference between product marketing and integrated / brand / customer marketing?
Do you see value in having both roles, e.g. Integrated team works more closely with the creative team on seasonal/holiday/brand campaigns whereas Product Marketing works more closely with the Product team on product launches, user research/insights, positioning strategy, etc. I have found it challenging for Product Marketing to own all of this, and often see different skill sets from marketers who are great at creative brand campaigns vs. PMMs who are skilled at positioning a new product and bringing it to market.
9 Answers
How do you balance getting feedback and buy-in with different stakeholders and resolving key differences while keeping the lift light?
The more input you ask for, the slower the process is to get stuff done, but the feedback and buy-in is valuable
4 Answers
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
10 Answers
How do you approach an environment where there has been no formal launch process and make sure you get the buy-in from engineering and product management?
This is especially a problem in smaller, owner-led companies who don't realize they need product marketing and/or an official launch process. Thanks!
2 Answers
When doing an annual marketing plan, what frameworks and information do you use to build your plan so that you can communicate and collaborate with stakeholders?
I’m working for a startup that hasn’t done a marketing plan to date. My challenge is finding a way to get ahead of and align PMM projects to our events calendar, the product roadmap, and the product ops roadmap. We have some competitive dynamics to address and a repositioning effort to move forward.
1 Answer
How do you navigate a large company to ensure others know your work, no matter what level you are at?
Sometimes you can't depend directly on your manager.
3 Answers
What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
29 Answers
How do you work with the Product team to get them to commit to a roadmap? How do you "sell" them the idea that it is important?
Specially for B2B products, where your buyers are companies that need visibility for their own developments
4 Answers