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Influencing the C-Suite
Influencing the Product Roadmap
Product Marketing / Demand Gen Alignment
Product Marketing vs Product Management
Stakeholder Management
Product Marketing Stakeholders
1 Answer

Lisa Dziuba
LottieFiles Head of Product Marketing • December 3
When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas: 1. Be prepared: Make sure you have thoroughly researched and thought through your ideas before presenting them to C-Suite executives.......Read More
242 Views
4 Answers

Margueritte Harlow
Square Head of Product Marketing, Square Banking • September 1
Data is a great place to start. It helps to identify which hypotheses have the most promise and to prioritize where to dig in. Designers can have great intuition about what customers want and how to build it. However, when it comes to product design, particularly for something new, data can't alw......Read More
431 Views
4 Answers

Joshua Lory
VMware Senior Director, Blockchain Go To Market • January 6
Product marketing should understand product requirements and feature velocity at a high level i.e. how hard it is to deliver a solution and how many features can your team deliver in a quarter. That way you can bucketize feature requests into t-shirt sizes; small, medium large efforts. The onus i......Read More
473 Views
What template do you use when pitching customer/prospect priorities to Product leadership?
We have data points and a long backlog of features that need to be prioritized to help us win. I'm struggling to consolidate it into a consumable format for product to digest and decide
4 Answers

From my experience, it's usually product that is doing much of this prioritization, rather than PMM. What I've seen that PMM can do to help is two-fold: 1. Themes. Product knows the product so well, it's very easy for them to get lost in the nuances and intricacies of how different features mi......Read More
547 Views
4 Answers

Caroline Walthall
Quizlet Director of Product Marketing • January 31
Set super clear research goals whenever you talk to customers or conduct a research study. As part of those goals, explain what the physical output of the research will be and articulate next actions the team should be able to take. Examples might be something like "create a customer journey ......Read More
782 Views
3 Answers

Sophia (Fox) Le
Glassdoor Product Marketing • May 11
Data, data, data! Once you are able to identify your customer’s unmet needs, motivations, and attitudes, you can put your customer at the center of your business cases to influence product priorities. And couple that with market insights on your competition, your product counterparts will have to......Read More
599 Views
4 Answers

Anna Wiggins
Bluevine Sr. Director Product Marketing, Insights, Copy & Content • August 12
This would depend on your goals. Do you want to share the roadmap to get feedback or do you want to share the roadmap to give customers insight into your vision and upcoming plans. Also, think about what kind of expectations your customers have from you and what kind of expectations do you want t......Read More
684 Views
3 Answers

Elise Beck
Wistia Director of Product Marketing • May 1
When it comes to aligning the goals of your product and PMM teams, it's important to first look at your company's overarching OKRs--which should act as a guiding star for your entire organization. Once you have a clear understanding of these company-level OKRs, you can start to align your produc......Read More
369 Views
5 Answers

Sophia (Fox) Le
Glassdoor Product Marketing • May 11
* Build relationships. Show up to add value; ask, remind, repeat. * Bring the voice of the customer to the table. Leverage customer interviews, NPS verbatims, third-party research findings, competitive intel. Bring data to validate and strengthen your recommendations with the customer wan......Read More
522 Views
2 Answers

Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences • December 15
Okay, this is a fun one, so I'm going to start here. As a former UI designer (at Pixo and Tellme Networks**), this is probably the most fun you'll have in product marketing. You're bringing together three functions that thrive on different kinds of creativity. Words, emotion, and structural desig......Read More
651 Views