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Mary (Shirley) Sheehan

Head of Product Marketing, Advertising Cloud, Adobe
Mary (Shirley) Sheehan
Head of Product Marketing, Advertising Cloud, Adobe
Product marketing is my jam. Happy to dork out with you any day! Currently Head of Product Marketing for Adobe AdCloud. Former Xoogler and AdRoller. Founder of PMM consultancy YourGoToMarketer.com. Twitter @GoToMarketer

Video: Adventures in Messaging: E15 with Mary Sheehan, Head of Product Marketing, Adobe Ad Cloud

So much goes into creating new positioning and messaging. You have to decide who you want to be as a company. You have to get alignment across different teams. You have to understand what your customers think. Then you have to find the right words to bring it all together! In this episode Mary Sheehan breaks down her process for creating a new messaging strategy, including: -- Surveying internal stakeholders (and creating lovely word clouds). -- Developing a messaging house and positioning st...more

Video: The Essential Go-To-Market with Mary Sheehan, Director of Product Marketing at Adobe Ad Cloud

In this episode, Yasmeen Turayhi interviews Mary Sheehan, Director of Product Marketing at Adobe Ad Cloud as she shares some of her best tips and practices when it comes to launching a product in the market. Please tell us what you learned and what topics you'd like to learn more about in the Go-To-Market process. We'd love to hear from you! For more information about Yasmeen's Go-To-Market consulting practice, her book and more, you can check it out here: https://www.yasmeenturayhi.com/produ...more

Podcast: Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)

Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
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Podcast: Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)

Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
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Added December 14, 2019Published in AMA's

AMA: Adobe Head of Product Marketing, Advertising Cloud Mary Sheehan on Product Launches

Adobe Head of Product Marketing, Advertising Cloud Mary Sheehan

on Product Launches

Head of Product Marketing, Advertising Cloud
Adobe
Head of Product Marketing, Advertising Cloud at Adobe
Post-launch momentum, what I call "Rolling Thunder," is one of my favorite topics! I think a lot of times people throw in their hats when the launch moment is done, but this is really when it's just beginning. A good strategy is to take some of the "core" assets you've created for the launch (e.g...more
Head of Product Marketing, Advertising Cloud at Adobe
I'd recommend to play the "new person card" and ask a lot of questions: what market problems does this solve? How did they ID these market problems? What customers or products have they talked to? What are competitors or doing? If they can’t answer these questions, there is likely room for you ...more
Added July 21, 2017

Sharebird Answers: Mary (Shirley) Sheehan , Head of Product Marketing, Advertising Cloud, Adobe

Sharebird Answers:

Head of Product Marketing, Advertising Cloud
Adobe
Head of Product Marketing, Advertising Cloud at Adobe
I also love Intercom. I took their Jobs to Be Done methodology and made a value prop project out of it! https://www.intercom.com/books/jobs-to-be-done I also think stripe has a great website for their products and reference it frequently: https://stripe.com/ Segment has pleasantly come a ...more
Head of Product Marketing, Advertising Cloud at Adobe
I would say it's time to get scrappy! Calling them (or even having a consultant do so) can be tricky because most companies that are secretive or demo-shy screen for this. But it's amazing what you can find online. Look at YouTube, often there are past speaking gigs or presentations that can give...more
Added August 15, 2017Published in AMA's

AMA: AdRoll Former Head of Product Marketing, Mary Sheehan on Market Research

AdRoll Former Head of Product Marketing, Mary Sheehan

on Market Research

Head of Product Marketing, Advertising Cloud
Adobe
Head of Product Marketing, Advertising Cloud at Adobe
Firstly, know that there are ranges of budgets to create buyer personas depedning on if you go with an agency or do them in-house. I’ve worked for a company where we paid $100K to an agency to make buyer personas, and another one where I had to figure it out on a shoestring budget (< $1000). I ho...more
Head of Product Marketing, Advertising Cloud at Adobe
Great question. When creating buyer personas, you’re ideally using data from current, prospective, and churned customers to create archetypes of your buyers. The goal is to understand more about your customers, design better products, create better marketing programs, and arm your sales team with...more