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Mary (Shirley) Sheehan

Mary (Shirley) Sheehan

Group Manager, Engagement & Retention Campaigns , Adobe
Product marketing is my jam. Happy to dork out with you any day! Currently Head of Product Marketing for Adobe AdCloud. Former Xoogler and AdRoller. Founder of PMM consultancy YourGoToMarketer.com....more

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Product Marketing Types
Women in Product Marketing
Women in Product Marketing
Hosted by Mary (Shirley) Sheehan
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Klue, the competitive enablement platform for all product marketers, and produced by Sharebird, the product marketing mentoring platform.
33 Episodes
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Jeffrey Vocell
Head of Product Marketing at Narvar
Teaser Episode - Sharebird Hosts Kick Off Season 3 of Thrills & Chills
Teaser Episode - Sharebird Hosts Kick Off Season 3 of Thrills & Chills
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Season 3 is coming soon! Join the conversation as JD meets up with two fellow Sharebird hosts - Mary Sheehan and Jeffrey Vocell. Mary, who leads PMM at Adobe, is the host of Women in PMM where she interviews women who run product marketing at some of the fastest growing technology companies in th...more
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Video: Adventures in Messaging: E15 with Mary Sheehan, Head of Product Marketing, Adobe Ad Cloud
So much goes into creating new positioning and messaging. You have to decide who you want to be as a company. You have to get alignment across different teams. You have to understand what your customers think. Then you have to find the right words to bring it all together! In this episode Mary Sh...more
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Video: The Essential Go-To-Market with Mary Sheehan, Director of Product Marketing at Adobe Ad Cloud
In this episode, Yasmeen Turayhi interviews Mary Sheehan, Director of Product Marketing at Adobe Ad Cloud as she shares some of her best tips and practices when it comes to launching a product in the market. Please tell us what you learned and what topics you'd like to learn more about in the Go-...more
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Mary (Shirley) Sheehan
Group Manager, Engagement & Retention Campaigns at Adobe
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
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Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/ Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley Questions we cover on this episode: 1. Tell me about your career path to becoming a PMM?  2. Basics: Why is a launch valuable in general?...more
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Mary (Shirley) Sheehan
Group Manager, Engagement & Retention Campaigns at Adobe
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
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Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/ Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley Questions we cover on this episode: 1. Tell me about your career path to becoming a PMM?  2. Basics: Why is a launch valuable in general?...more
Mary (Shirley) Sheehan
Mary (Shirley) Sheehan
Group Manager, Engagement & Retention Campaigns, Adobe
What are the most common hurdles you encounter that prevent launches from achieving their goals? Conversely, are there challenges you prepare for that never really materialize?
Although I’ve managed over 250 launches, not a single one has gone perfectly. That may sound crazy, but know that most of the time when something goes wrong, only I or a small number of people internally catch it, and the customer is never the wiser. Also, as I mentioned in another post, once the...more
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Mary (Shirley) Sheehan
Mary (Shirley) Sheehan
Group Manager, Engagement & Retention Campaigns, Adobe
How do you get creative in your product launch, and not feel too templatized?
This is a great question! It's easy to get stuck with the same GTM checklist for every launch and feel like there's no creativity.  An easy fix is to push the boundaries of what you normally do with a new visual approach or new mediums. Never tried a video before? Try it out now! I always l...more
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Mary (Shirley) Sheehan
Mary (Shirley) Sheehan
Group Manager, Engagement & Retention Campaigns, Adobe
When roadmaps and priorities are constantly changing, how do you take control and lead a product launch from a marketing perspective? Is that the role of product marketing or does that leadership come from product management -- or someone else?
There are 2 major questions here - one has to do with priorities changing (e.g. no strategy) and the other is indirectly about out of control roadmap timelines - I'll answer both below!  Priorities changing Major Roadmap and priority changes are often a symptom of a weak strategy. It’s comm...more
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Mary (Shirley) Sheehan
Mary (Shirley) Sheehan
Group Manager, Engagement & Retention Campaigns, Adobe
What strategies do you recommend for driving adoption of a new product, post-launch? What is the role of Product Marketing compared to other parts of the business in driving adoption?
Post-launch momentum, what I call "Rolling Thunder," is one of my favorite topics! I think a lot of times people throw in their hats when the launch moment is done, but this is really when it's just beginning. A good strategy is to take some of the "core" assets you've created for the launch (e.g...more
136 Saves
Mary (Shirley) Sheehan
Mary (Shirley) Sheehan
Group Manager, Engagement & Retention Campaigns, Adobe
Who do you typically obtain launch goals from within the organization, especially when matrixes. For example a GM of a business unit, the Product Manager for a Product and the Product Marketing Manager.
Ideally, it's a combination of the GM, product management and product marketing. The GM would set the overall business goals for the year or quarter including revenue. The PM often drives the product launch adoption and revenue goals for that product. PMM often builds the plan with the metrics to...more
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Credentials & Highlights
Group Manager, Engagement & Retention Campaigns at Adobe
Top Product Marketing Mentor List
2022
2021
Product Marketing AMA Contributor
Product Launches
Market Research
Lives In San Rafael, CA
Work with Mary
Product Marketing Specialist/Mgr
San Francisco or San Jose, CA
Principal Product Marketing Manager - Illustrator
San Francisco, CA or San Jose, CA - remote
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