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Continue with LinkedInMary (Shirley) Sheehan
Added June 9, 2021 • Published in Adventures In Messaging's
Video: Adventures in Messaging: E15 with Mary Sheehan, Head of Product Marketing, Adobe Ad Cloud
So much goes into creating new positioning and messaging. You have to decide who
you want to be as a company. You have to get alignment across different teams.
You have to understand what your customers think. Then you have to find the
right words to bring it all together! In this episode Mary Sheehan breaks down
her process for creating a new messaging strategy, including: -- Surveying
internal stakeholders (and creating lovely word clouds). -- Developing a
messaging house and positioning st...more
Added April 11, 2021 • Published in The Essential Go-To-Market's
Video: The Essential Go-To-Market with Mary Sheehan, Director of Product Marketing at Adobe Ad Cloud
In this episode, Yasmeen Turayhi interviews Mary Sheehan, Director of Product
Marketing at Adobe Ad Cloud as she shares some of her best tips and practices
when it comes to launching a product in the market. Please tell us what you
learned and what topics you'd like to learn more about in the Go-To-Market
process. We'd love to hear from you! For more information about Yasmeen's
Go-To-Market consulting practice, her book and more, you can check it out here:
https://www.yasmeenturayhi.com/produ...more
Added September 23, 2020 • Published in The Product Marketing Experts's
Podcast: Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
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Added September 16, 2020 • Published in The Product Marketing Experts's
Podcast: Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
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Added December 14, 2019 • Published in AMA's
AMA: Adobe Head of Product Marketing, Advertising Cloud Mary Sheehan on Product Launches
Adobe Head of Product Marketing, Advertising Cloud Mary Sheehan
on Product Launches
Head of Product Marketing, Advertising Cloud
Adobe
Head of Product Marketing, Advertising Cloud at Adobe
Post-launch momentum, what I call "Rolling Thunder," is one of my favorite
topics! I think a lot of times people throw in their hats when the launch moment
is done, but this is really when it's just beginning. A good strategy is to take
some of the "core" assets you've created for the launch (e.g...more
Head of Product Marketing, Advertising Cloud at Adobe
I'd recommend to play the "new person card" and ask a lot of questions: what
market problems does this solve? How did they ID these market problems? What
customers or products have they talked to? What are competitors or doing?
If they can’t answer these questions, there is likely room for you ...more
Added July 21, 2017
Sharebird Answers: Mary (Shirley) Sheehan , Head of Product Marketing, Advertising Cloud, Adobe
Sharebird Answers:
Head of Product Marketing, Advertising Cloud
AdobeHead of Product Marketing, Advertising Cloud at Adobe
I also love Intercom. I took their Jobs to Be Done methodology and made a value
prop project out of it! https://www.intercom.com/books/jobs-to-be-done
I also think stripe has a great website for their products and reference it
frequently: https://stripe.com/
Segment has pleasantly come a ...more
Head of Product Marketing, Advertising Cloud at Adobe
I would say it's time to get scrappy! Calling them (or even having a consultant
do so) can be tricky because most companies that are secretive or demo-shy
screen for this. But it's amazing what you can find online. Look at YouTube,
often there are past speaking gigs or presentations that can give...more
Added August 15, 2017 • Published in AMA's
AMA: AdRoll Former Head of Product Marketing, Mary Sheehan on Market Research
AdRoll Former Head of Product Marketing, Mary Sheehan
on Market Research
Head of Product Marketing, Advertising Cloud
AdobeHead of Product Marketing, Advertising Cloud at Adobe
Firstly, know that there are ranges of budgets to create buyer personas
depedning on if you go with an agency or do them in-house. I’ve worked for a
company where we paid $100K to an agency to make buyer personas, and another one
where I had to figure it out on a shoestring budget (< $1000). I ho...more
Head of Product Marketing, Advertising Cloud at Adobe
Great question. When creating buyer personas, you’re ideally using data from
current, prospective, and churned customers to create archetypes of your buyers.
The goal is to understand more about your customers, design better products,
create better marketing programs, and arm your sales team with...more
