Mary (Shirley) Sheehan
Group Manager, Engagement & Retention Campaigns , Adobe
Product marketing is my jam. Happy to dork out with you any day! Currently Head
of Product Marketing for Adobe AdCloud. Former Xoogler and AdRoller. Founder of
PMM consultancy YourGoToMarketer.com....more
Content
Product Marketing Types
Women in Product Marketing
Hosted by Mary (Shirley) Sheehan
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Klue, the competitive enablement platform for all product marketers, and produced by Sharebird, the product marketing mentoring platform.
33 Episodes
Jeffrey Vocell
Head of Product Marketing at Narvar
Teaser Episode - Sharebird Hosts Kick Off Season 3 of Thrills & Chills
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Season 3 is coming soon! Join the conversation as JD meets up with two fellow
Sharebird hosts - Mary Sheehan and Jeffrey Vocell. Mary, who leads PMM at Adobe,
is the host of Women in PMM where she interviews women who run product marketing
at some of the fastest growing technology companies in th...more
Video: Adventures in Messaging: E15 with Mary Sheehan, Head of Product Marketing, Adobe Ad Cloud
Video: The Essential Go-To-Market with Mary Sheehan, Director of Product Marketing at Adobe Ad Cloud
Mary (Shirley) Sheehan
Group Manager, Engagement & Retention Campaigns at Adobe
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
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Connect with Mary Sheehan on Linkedin:
https://www.linkedin.com/in/maryshirleysheehan/
Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley
Questions we cover on this episode:
1. Tell me about your career path to becoming a PMM?
2. Basics: Why is a launch valuable in general?...more
Mary (Shirley) Sheehan
Group Manager, Engagement & Retention Campaigns at Adobe
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
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Connect with Mary Sheehan on Linkedin:
https://www.linkedin.com/in/maryshirleysheehan/
Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley
Questions we cover on this episode:
1. Tell me about your career path to becoming a PMM?
2. Basics: Why is a launch valuable in general?...more
Group Manager, Engagement & Retention Campaigns, Adobe
Although I’ve managed over 250 launches, not a single one has gone perfectly.
That may sound crazy, but know that most of the time when something goes wrong,
only I or a small number of people internally catch it, and the customer is
never the wiser. Also, as I mentioned in another post, once the...more
Group Manager, Engagement & Retention Campaigns, Adobe
This is a great question! It's easy to get stuck with the same GTM checklist for
every launch and feel like there's no creativity.
An easy fix is to push the boundaries of what you normally do with a new visual
approach or new mediums. Never tried a video before? Try it out now!
I always l...more
Group Manager, Engagement & Retention Campaigns, Adobe
There are 2 major questions here - one has to do with priorities changing (e.g.
no strategy) and the other is indirectly about out of control roadmap timelines
- I'll answer both below!
Priorities changing
Major Roadmap and priority changes are often a symptom of a weak strategy. It’s
comm...more
Group Manager, Engagement & Retention Campaigns, Adobe
Post-launch momentum, what I call "Rolling Thunder," is one of my favorite
topics! I think a lot of times people throw in their hats when the launch moment
is done, but this is really when it's just beginning. A good strategy is to take
some of the "core" assets you've created for the launch (e.g...more
Group Manager, Engagement & Retention Campaigns, Adobe
Ideally, it's a combination of the GM, product management and product marketing.
The GM would set the overall business goals for the year or quarter including
revenue. The PM often drives the product launch adoption and revenue goals for
that product. PMM often builds the plan with the metrics to...more
Credentials & Highlights
Group Manager, Engagement & Retention Campaigns at Adobe
Product Marketing AMA Contributor
Lives In San Rafael, CA
Work with Mary
San Francisco or San Jose, CA
San Francisco, CA or San Jose, CA - remote