So much goes into creating new positioning and messaging. You have to decide who you want to be as a company. You have to get alignment across different teams. You have to understand what your customers think. Then you have to find the right words to bring it all together! In this episode Mary Sheehan breaks down her process for creating a new messaging strategy, including: -- Surveying internal stakeholders (and creating lovely word clouds). -- Developing a messaging house and positioning st...more

In this episode, Yasmeen Turayhi interviews Mary Sheehan, Director of Product Marketing at Adobe Ad Cloud as she shares some of her best tips and practices when it comes to launching a product in the market. Please tell us what you learned and what topics you'd like to learn more about in the Go-To-Market process. We'd love to hear from you! For more information about Yasmeen's Go-To-Market consulting practice, her book and more, you can check it out here: https://www.yasmeenturayhi.com/produ...more