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Mary (Shirley) Sheehan

Mary (Shirley) SheehanShare

Head of Lightroom Product Marketing, Adobe
About
Product marketing is my jam. Happy to dork out with you any day! Currently Head of Product Marketing for Adobe AdCloud. Former Xoogler and AdRoller. Founder of PMM consultancy YourGoToMarketer.com....more
Content
Product Marketing Subteams
Women in Product Marketing
Women in Product Marketing
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Klue, the competitive enablement platform for all product marketers, and produced by Sharebird, the product marketing mentoring platform.
43 Episodes
Most Relevant
Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe January 16
Post-launch momentum, what I call "Rolling Thunder," is one of my favorite topics! I think a lot of times people throw in their hats when the launch moment is done, bu...Read More
Most Relevant
Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe September 13
  Once you’ve interviewed and/ or surveyed your customers, prospects, and churned customers - it’s time to put the personas into a digestible format. I recommend Googl...Read More
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Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe January 17
The best way to start with a GTM strategy is to assess your strategic readiness before building out the plan. For example, do you know the audience you are targeting, ...Read More
Most Relevant
Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe January 16
For each "Tier 1" launch, I typically create:  A GTM checklist (which is your Bible, includes metrics, links, as well as key drivers of the project)  A launch brief to...Read More
Most Relevant
Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe September 13
Great question. When creating buyer personas, you’re ideally using data from current, prospective, and churned customers to create archetypes of your buyers. The goal ...Read More
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Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe January 16
Ultimately I think that every launch should have one "north-star" goal and cascading KPIs, and you might see that varies by launch. For example, your north-star could ...Read More
Most Relevant
Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe January 16
Ideally, before a launch, you have worked hand-in-hand with the product team to understand who the product is for, and what product it solves. But if you are coming in...Read More
Most Recent
Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe July 21
I also love Intercom. I took their Jobs to Be Done methodology and made a value prop project out of it! https://www.intercom.com/books/jobs-to-be-doneI also think stri...Read More
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Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe January 17
First of all, successful launches set a goal for a launch during the initial phases of the launc, not just slapped on at the end. If you don't know why you're launchin...Read More
Most Relevant
Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe January 16
There are 2 major questions here - one has to do with priorities changing (e.g. no strategy) and the other is indirectly about out of control roadmap timelines - I'll ...Read More
Credentials & Highlights
Head of Lightroom Product Marketing at Adobe
Top Product Marketing Mentor List
Top 10 Product Marketing Contributor
Lives In San Rafael, CA
Knows About Competitive Positioning, Analyst Relations, Release Marketing, Messaging, Product Lau...more