SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
There are 3 main areas where I've seen product marketing get involved in brand strategy: 1) Brand category definition: (see my other answer on how PMM & Brand would collaborate on category creation/evaluation) 2) Brand/product architecture: When you have a portfolio of offerings and multiple brands, the need will arise to revisit/simplify the brand architecture. We have experienced this when we've built new solutions, acquired companies, etc. Product marketing can bridge the gap between bran ...Read More
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