How involved should the PMM function on Brand strategy? Where/how can Product Marketing contribute best on this front to really drive impact? How can we measure it?

There are 3 main areas where I've seen product marketing get involved in brand strategy: 1) Brand category definition: (see my other answer on how PMM & Brand would ...

Product Marketers are the bridge between the product, the market, and the customer, so they should be deeply involved in brand strategy.They are a key part of the respons...