We just went through this exercise at Momentive, focusing specifically on
building buyer persona "packs" – a collection of materials to help our broader
organization u...Read More
Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive, Momentive (SurveyMonkey)
About
Morgan leads product marketing for the global insights business at Momentive
(maker of SurveyMonkey). She began her career at Nielsen, consulting for Procter
& Gamble on marketing insights. After v...more
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Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • March 24
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Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • December 7
Category creation (or making the decision to join an existing category) should
be a joint effort between brand and product marketing leadership (and sometimes
comms le...Read More
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Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • December 7
When business is humming along and you're planning out your roadmap for product
enhancements or new features, the brand story won't play a huge role in the
product roa...Read More
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Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • December 7
There are 3 main areas where I've seen product marketing get involved in brand
strategy: 1) Brand category definition: (see my other answer on how PMM & Brand
would co...Read More
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Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • December 7
At Momentive, Brand and Product Marketing are closely aligned, and collaborate
on many initiatives. Here are some examples: Brand<>Product messaging: For brand
messagi...Read More
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Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • December 7
It's been a while since we've had an integrated marketing function at Momentive,
but here's how I'd envision this working: Product marketing owns: - Buyer
persona rese...Read More
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Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • July 12
As part of our GTM launch framework & process roll out, we created a GTM
strategy & execution plan templates that correspond with different market launch
& customer im...Read More
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Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • July 13
For almost every feature launch, you have to evaluate the amount of market- and
customer-facing activities it makes sense to do. For features that don't warrant
a mark...Read More
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Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • July 13
I loooove this question! A few reasons product launches may fail or underperform
come to mind, all of which I've experienced personally and learned from. Let's
assume ...Read More
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Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • March 24
Hah! You kinda answered your own question here. Create competitive intel that is
easy to read and applicable to how Sales will use it! Sales doesn't want a novel
about...Read More
Credentials & Highlights
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey)
Formerly SurveyMonkey, Nielsen
Lives In Redwood City, CA
Knows About Building a Product Marketing Team, Customer Research, Enterprise
Product Marketing, E...more