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Morgan Molnar

Morgan MolnarShare

Director of Product Marketing, Global Insights Solutions @ Momentive, Momentive (SurveyMonkey)
About
Morgan leads product marketing for the global insights business at Momentive (maker of SurveyMonkey). She began her career at Nielsen, consulting for Procter & Gamble on marketing insights. After v...more
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Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenMarch 24
We just went through this exercise at Momentive, focusing specifically on building buyer persona "packs" – a collection of materials to help our broader organization u...Read More
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Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenDecember 7
Category creation (or making the decision to join an existing category) should be a joint effort between brand and product marketing leadership (and sometimes comms le...Read More
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Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenDecember 7
When business is humming along and you're planning out your roadmap for product enhancements or new features, the brand story won't play a huge role in the product roa...Read More
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Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenDecember 7
There are 3 main areas where I've seen product marketing get involved in brand strategy: 1) Brand category definition: (see my other answer on how PMM & Brand would co...Read More
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Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenDecember 7
At Momentive, Brand and Product Marketing are closely aligned, and collaborate on many initiatives. Here are some examples: Brand<>Product messaging: For brand messagi...Read More
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Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenDecember 7
It's been a while since we've had an integrated marketing function at Momentive, but here's how I'd envision this working: Product marketing owns: - Buyer persona rese...Read More
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Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenJuly 12
As part of our GTM launch framework & process roll out, we created a GTM strategy & execution plan templates that correspond with different market launch & customer im...Read More
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Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenJuly 13
For almost every feature launch, you have to evaluate the amount of market- and customer-facing activities it makes sense to do. For features that don't warrant a mark...Read More
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Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenJuly 13
I loooove this question! A few reasons product launches may fail or underperform come to mind, all of which I've experienced personally and learned from. Let's assume ...Read More
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Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenMarch 24
Hah! You kinda answered your own question here. Create competitive intel that is easy to read and applicable to how Sales will use it! Sales doesn't want a novel about...Read More
Credentials & Highlights
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey)
Formerly SurveyMonkey, Nielsen
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Redwood City, CA
Knows About Building a Product Marketing Team, Customer Research, Enterprise Product Marketing, E...more