Jellyfish Senior Vice President, Customer Success • 9mo
You have to go back to basics. You're asking people with very little time to make a potentially expensive choice based on your judgment. Your job isn't just to be right; it's to make it easy for them to see that you're right. You need to show your work, keep it brief, and speak in plain language. I’ve found the most effective way to do this is with 3 Ps. It's a no-fluff framework that shows you've done your homework. 1. The PROBLEM: State it Clearly and Concisely Your first 60 seconds are critic ...Read More