How do you approach building successful partnerships across multiple functions?
5 Answers
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • January 22
Building successful partnerships across multiple functions is key for progress and collaboration. You can’t do everything by yourself. Working in partnership with other teams is how you will ultimately reach your business goals. Meeting the team’s KPIs isn’t as impactful if they do not support the overarching business goals. There are several meaningful steps to go about this, but I’m going to highlight the top three as they build upon each other.
- Communication. The act of communicating sounds so straightforward in theory, but often can be difficult if you are trying to move fast, were not aware of all of the stakeholders or thought you were communicating, as a few examples. Err on the side of over-communicating. When you think you are over-communicating, there is most likely still plenty of information to communicate.
- Trust. With communication comes the opportunity to build trust. I see trust as built via several compounding micro-moments. It takes time to build trust, but it starts with communication and transparency.
- Transparency. Communication, trust and transparency does not mean that everyone is in agreement. Part of building successful partnerships is to have healthy debates and differences in opinions as you’ll find this levels up communication as a team. Transparency is important because it signals where you are coming from.
254 Views
Top Demand Generation Mentors
Matt Hummel
Pipeline360 Vice President of Marketing
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Bhavisha Oza
Gong Performance Marketing Lead
Fanette Jobard
Sentry Head of Demand Generation
Steve Armenti
Google Account-Based Advisor to B2B SaaS
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Laura Lewis
Addigy Director | Head of Marketing
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Joann Guo
Spotify Associate Director, Growth Marketing
Sruthi Kumar
Notion Account-Based Marketing - Lead
Related Questions
How to establish credibility and trust in people around you?How to go about influencing people across different functions and teams?What are the pillars of your demand-generation strategy? Key channels and approaches? How to you align the different stakeholders in these processes?How do Demand Generation key stakeholders from other departments change as your company grows?Do you approach stakeholder management differently based on the team you're talking to? And if so, how?Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?