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What role does community engagement play in growth marketing?

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2 Answers
Growth Marketing Strategy
  1. Ravali Dodia
    Ravali Dodia

    ServiceNow Director, Integrated Marketing Campaign Management • 1y

    I've engaged with this in my past organization and really it builds trust and loyalty, drives word of mouth, provides direct feedback, boosts retention, supports content and campaigns, and the most important I have always found is helps spot new growth opportunities. Let me dig more into each one: build trust - when you interact with your community, people feel heard and valued. This creates a real connection and this turns your customers into fans provides feedback - your community and all the ...Read More

    488 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y

    Community engagement is a powerful aspect of growth marketing, including audience building, brand awareness, trust and credibility, and feedback loops. Despite the various social media platforms, influencer campaigns, and ad campaigns, word of mouth still holds strong. Building and fostering meaningful relationships will always be a component of a successful growth marketing strategy. One area I would caution against is trying to artificially create community engagement. This form of engagement ...Read More

    1,152 Views

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