ServiceNow Director, Integrated Marketing Campaign Management • 3mo
One of the most valuable demand gen perspectives is thinking in terms of the full buying journey, not just individual tasks or teams. Demand gen is constantly asking: who are the key stakeholders, where are they in the journey, and what will actually move them forward? If more teams adopted that mindset whether in product, sales, or customer success they’d focus less on isolated activities and more on what drives real customer decisions and business outcomes. It helps everyone prioritize better, ...Read More
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