Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 8mo
The mistake I see a lot of teams make is continuing to measure their social media impact with just vanity metrics: likes, impressions, follower growth. Those still matter for directional awareness, but they don’t tell you if social is actually fuelling the business. For demand generation, I bucket metrics into three layers: Attention Metrics (Top of Funnel) Impressions, reach, shares, and engagement rate, number of non-followers we're reaching. These tell me if our content is breaking through an ...Read More
436
Views
