Komodo Health VP Revenue Marketing • 1y
Our Marketing Ops team sits in Demand Gen at Iterable so there is a lot of connection from the outcomes we're after when working together. I think that would be the place to start when not in the same org. Clarify outcomes and tie the Marketing Ops work the team is doing with DG to those outcomes. For example if the teams are partnering on a nurture program both teams should have a shared goal around driving the identified conversion event from the program. If you're thinking more around respons ...Read More
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