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What best practices have you implemented for joint Marketing Ops and Demand Gen planning sessions?

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2 Answers
Marketing Ops / Demand Gen Alignment
  1. Jennifer King
    Jennifer King

    Snowflake Head of Demand Generation • 6mo

    Having a strong Marketing Ops + Demand Gen collaboration is what turns a good GTM plan into a high-performing, measurable engine. The best orgs treat these teams as co-owners of pipeline, not as a “service provider + requester” dynamic. Align Around Shared Outcomes, Not Deliverables- this gives the teams joint accountability Establish a Quarterly Integrated Planning Rhythm - this ensures that mops is part of the process and not an after thought Joint quarterly planning sessions: Bring Ops, Deman ...Read More

    412 Views
  2. Mike Braund
    Mike Braund

    Komodo Health VP Revenue Marketing • 1y

    Some ideas I've tried or you can try are: Ideation sessions - keep them organized, set expectations, and identify next steps with the ideas that are prioritized We've used tools like Miro or Lucid chart in virtual settings to get people involved Leaning on goal frameworks like OKRs to give a common place to pull priorities from Retros and QBRs are a great way to get into these conversations What were our goals, how did we perform against them, why, what should we try or do different next time do ...Read More

    425 Views

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