Snowflake Head of Demand Generation • 6mo
Marketing Ops and Demand Gen should first align on the metrics that are important for the business. What levers and conversion rates are delivering. Having a set cadence where the teams review specific KPIs for the business is essential. This gives the team the ability to draw insights into what is working and moving the needle. If engagement is declining
Komodo Health VP Revenue Marketing • 1y
The long term answer is building a suite of views and dashboards designed to help with the core decisions the team is wanting to make. For example at Iterable we have a campaign performance dashboard where you can select one or many campaigns to see how it performed against our main KPIs related to generating pipeline. Similar dashboards exist for email performance and paid media performance for more specific metrics to drive decisions. For ad hoc asks it's all about communication. Marketing ops ...Read More
September 2 @ 10:00AM PT
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