Marketing Ops / Demand Gen Alignment

I answered a similar question above, so pasting that below. In my experience marketing ops has either been the driver or a core contributor when developing the campaign a...

Some ideas I've tried or you can try are:Ideation sessions - keep them organized, set expectations, and identify next steps with the ideas that are prioritizedWe've used ...

Both teams need to lean on data to tell us what is working and what is not. Trust needs to go both ways. Mops trusts demand gen to know what content will keep the prospec...

Communication, relationships, and defined workflows/process. Workflows and process can be right-sized to the team to provide value at the same time not being a burden on ...

Sales alignment is key to building a strong ABM program. Having a targeted account list with ICP is the first step, then leaning on data to help with account tiering.Base...

Being transparent on resource capacity is the first step in working collaboratively between teams. Having OKRs that are aligned to the top level goals of the company are ...

Marketing Ops and Demand Gen should first align on the metrics that are important for the business. What levers and conversion rates are delivering. Having a set cadence ...

Starting with use cases and outcomes is what I've seen help decision making on tech selection the most. In my earlier years this was a shift from a list of product featur...

These examples aren't specific to marketing ops and demand gen alignment but more broad. Project management - creating a project plan, role definitions, identify the outc...

Our Marketing Ops team sits in Demand Gen at Iterable so there is a lot of connection from the outcomes we're after when working together. I think that would be the place...