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How do you build a shared roadmap and capacity plan between Marketing Ops and Demand Gen?

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  1. Jennifer King
    Jennifer King

    Snowflake Head of Demand Generation • 8mo

    Being transparent on resource capacity is the first step in working collaboratively between teams. Having OKRs that are aligned to the top level goals of the company are critical in helping to prioritize the projects for each quarter. There are often trade offs that need to be made so agreeing on what projects that drive maximum impact helps set the team up for success. Stack ranking P1s and 2s will make this process easy as not every roadmap item is equal.

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