Snowflake Head of Demand Generation • 6mo
Both teams need to lean on data to tell us what is working and what is not. Trust needs to go both ways. Mops trusts demand gen to know what content will keep the prospects engaged during each stage. Demand gen trusts that Mops will help make the necessary updates when things aren’t working as planned. There’s a mutual respect for each team’s subject matter expertise. At the end of the day, let the data tell you what is moving the needle.
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