How do you ensure that Marketing Ops and Demand Gen teams are working towards the same customer journey goals?
2 Answers
Snowflake Head of Demand Generation • 6mo
Both teams need to lean on data to tell us what is working and what is not. Trust needs to go both ways. Mops trusts demand gen to know what content will keep the prospec...
412 Views
Komodo Health VP Revenue Marketing • 1y
Planning process, goal setting processes are helpful (for example OKRs as a common tool). Spending time aligning on the outcomes and requirements together during a projec...
467 Views
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