Komodo Health VP Revenue Marketing • 1y
Starting with use cases and outcomes is what I've seen help decision making on tech selection the most. In my earlier years this was a shift from a list of product features that without the context of the use cases were harder to prioritize. Using an event platform as an examples the use case would be around capturing registrations for events, and some of the outcomes might be to do that at the highest rate possible while also providing a less technical workflow for the demand gen team. You can ...Read More
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