How do you approach technology stack decisions to benefit both Marketing Ops and Demand Gen teams?
Komodo Health VP Revenue Marketing • 1y
Starting with use cases and outcomes is what I've seen help decision making on tech selection the most. In my earlier years this was a shift from a list of product featur...
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What role does Marketing Ops play in supporting Demand Gen's campaign planning and execution?What metrics do you use to evaluate the effectiveness of Marketing Ops in supporting Demand Gen efforts?How do you ensure that Marketing Ops is providing timely and accurate data for Demand Gen decision-making?What best practices have you implemented for joint Marketing Ops and Demand Gen planning sessions?How do you balance the need for Marketing Ops efficiency with Demand Gen's creative requirements?How important is it in your opinion to partner with other departments to run successful Demand Gen campaigns? Sales, CS, Operations?