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How do you balance the need for Marketing Ops efficiency with Demand Gen's creative requirements?

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2 Answers
Marketing Ops / Demand Gen Alignment
  1. Jennifer King
    Jennifer King

    Snowflake Head of Demand Generation • 6mo

    This gets a bit tricky especially when marketing likes to try new things. I would like to think that both teams want to optimize and find efficiencies so keeping an open mind when new ideas are proposed is essential. There needs to be a balance of the gains vs efforts. I always start with a problem statement when bringing up a new idea to the marketing operations team. Together we brainstorm and agree to test before truly operationalizing a new process.

    426 Views
  2. Mike Braund
    Mike Braund

    Komodo Health VP Revenue Marketing • 1y

    Communication, relationships, and defined workflows/process. Workflows and process can be right-sized to the team to provide value at the same time not being a burden on getting work done. I've had to be mindful of this idea in my last two roles where we built a marketing team from the ground up at one, and we've been maturing and developing our process over time here at Iterable. Workflow design takes into account what each function needs to do it's best work. In my opinion the expectation isn' ...Read More

    463 Views

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