Analyst Relationships

How do you measure and communicate progress for your analyst relations program, when it can sometimes take a couple years to see results?

4 Answers

Christine Tran

Quantum Metric VP, Product Marketing • July 28

This is a great question and top of mind for me right now. For your executives, their primary goal may be to get into a Forrester Wave or Magic Quadrant. Yes, that would be the ultimate win, but it can be a long game AND there are many other ways to measure success over the life of a program.......Read More

590 Views

How do you drive culture change with market research?

I'm hoping to influence Product and Design to talk to users more and build a clear picture of our user. The team will often refer to themselves as "the consumer" when they're not in our target demographic?

9 Answers

Mary (Shirley) Sheehan

Adobe Head of Lightroom Product Marketing • September 13

Quick answer: Data. Bring them snippets of real customer conversations or data points that they haven't seen from customer interviews, surveys, CSAT, NPS, customer service feedback - you name it. This will show the value of talking to customers, and will leave them wanting more. To be even mo......Read More

1530 Views

Did you ever consider attributing publicly damaging negative reviews a somewhat higher weight, within any kind of equation that connects user feedback/requests with product roadmap decisions?

4 Answers

Clara Lee

Automattic VP, Product & Operations (WooCommerce) • October 6

Ideally, your product roadmap reflects long-term strategy, narrative, and investment. If you are confident in your roadmap, you shouldn't need a rule that automatically places more weight on negative reviews than positive or neutral reviews. Feedback is very important - but it's equally important......Read More

753 Views