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Analyst Relationships

Can you share your tips on making a great analyst briefing deck?

I'm about to make my companies first analyst briefing deck. I've made them in the past but want to make a really kick ass one this time around.

7 Answers

Steve Feyer

Eightfold Product Marketing Director • January 10

Afraid that this is a confidential item I can't share---sorry! A few thoughts though about how we do this well (and I have to credit a colleague, Michael Dunne, who does this work and is an exceptional AR expert). 1) Sales slides: If they're good enough to sell with, they should be good enoug......Read More

1157 Views

What can we do if there's no Wave or MQ for our category?

6 Answers

Christine Tran

Quantum Metric VP, Product Marketing • July 28

This is the situation we're in right now. Our AR program is three years old and it's an ongoing initiative to identify and vet the right analysts, build relationships, and education/inform/influence their research roadmap. Here are a few tactics I'm using: 1. Identify the analysts who (will) wr......Read More

1842 Views

How have you historically sourced people to interview while developing personas?

Especially if you don't have any customers that fit the bill my current plan is to assemble a list of possible titles and have my virtual assistant company prospect for and find contact details for them then probably send out a survey to validate if they're the right people to talk to and reach out individually to the ones that fit the bill.

10 Answers

Greg Hollander

Novi VP of GTM & Strategy • December 20

If you’re looking for specific titles, I think the approach you laid out makes sense. The screener survey is super important for making sure you’re find representative folks to talk to (based on your customer base or intended customer base), and not wasting your time. For sourcing the initial ......Read More

1062 Views

I'm a product marketing team of 1 - what would you recommend as easy, every-day tools/actions that will help me understand our customers that little bit better?

4 Answers

Nikhil Balaraman

Roofstock Senior Director Product Marketing • March 21

Well first of all, it’s always tough to be a team of one. You are definitely going to have to ruthlessly prioritize and as a team of one, it can be easy to get stuck as the sales content/collateral & product launch factory. So with the spare time that you have, I think a few things that can help ......Read More

832 Views

What are common mistakes that you see product marketing teams make when starting a VoC program in their company?

6 Answers

Ajit Ghuman

Twilio Director of Product Management - Pricing & Packaging, CXP • May 5

I have been a Product Marketer since 2013 and have built numerous VoC programs back when I worked at Medallia. For one, generally speaking, PMMs don't always own the VoC program. That being said, there are some common mistakes some companies make with VoC programs: 1. Score Watching: Th......Read More

555 Views

What role should a customer advisory board have in influencing your product roadmap, and why?

Product marketing owns the customer advisory board but product management owns the roadmap.

7 Answers

April Rassa

Aventi Group Product Marketing Consultant • April 2

CABs are great. Customer advisory boards have several common objectives in mind, including: - To create champions for the brand - To validate product ideas and guide the product roadmap - To help shape marketing messaging - To gather market intelligence - Understand the buying triggers of the c......Read More

1218 Views

Did you ever consider attributing publicly damaging negative reviews a somewhat higher weight, within any kind of equation that connects user feedback/requests with product roadmap decisions?

4 Answers

Clara Lee

Hootsuite VP, Product • October 6

Ideally, your product roadmap reflects long-term strategy, narrative, and investment. If you are confident in your roadmap, you shouldn't need a rule that automatically places more weight on negative reviews than positive or neutral reviews. Feedback is very important - but it's equally important......Read More

1089 Views

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