Product Marketing
Market Research
Market Research
What are all the key considerations while pricing a product per region/sub region in general?
Verses negotiating special pricing with sales agreements to specific partners or advertizing campaigns. How can we make sure the global optimal reach of the product to the maximum clients possible? where there could be some compromizes in pricing for achieving longer sales life/continuum of the product.
Former SVP of Product Marketing at Quickbase • 6mo
When you price by region, you’re basically trying to balance fairness, competitiveness, and revenue without turning it into a giant math puzzle. A few things I always loo...
859 Views
How do you decide wether or not to charge for a new functionality(saas)? it improves productivity, but it also helps lower time to value for certain kinds of users. How do you weigh up the relative value of shorter time to value vs MRR?
B2b saas company (video maker for enterprise) premium pricing starter, standard & enterprise
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • Jun 3
I’d decide based on whether the functionality is an activation unlock or a monetization lever. In my experience with PLG and B2B SaaS, if a feature materially lowers time...
Airtable Senior Director, Product Marketing • 3y
Let's just agree that no likes paying more for the same thing and no one likes having things taken from them. So your job is 1) to not let them see it that way, 2) decide...
1468 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Self-serve monetization models are business models that allow customers to purchase products or services without the need for direct interaction with a sales team. Some e...
991 Views
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • Jun 3
The answer lies in customer empathy and competitor knowledge- do you have competitors or alternatives to benchmark against? Can you interview customers from different seg...
1 Views
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How do we compare our pricing if all our SaaS competitors require an Enterprise Demo?
What is our niche is so untapped, we really don't have direct competitors yet? Great problem to have... but no review sites have our competitors listed, where should we start?
Former SVP of Product Marketing at Quickbase • 6mo
Yeah, this happens a lot. When everyone hides pricing behind a demo, you gotta get a little scrappy.1. Start with customer intel - Ask prospects what they’ve seen from co...
533 Views
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • Jun 3
Great question- even the best AI tools started with a freemium model with subscription to capture large share of users, then created premium tiers, then expanded to credi...
1 Views
How do you balance finding the right price that will work across different segments, without out pricing groups that could be high adopters/users?
Am working on potential integration packaging, that are broadly applicable but we have segments with very different budget constraints (in Healthcare space)
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • Jun 3
Great question. It sounds like you may have a segment where there is strong product-market fit and the product value is resonating, but the segment is price sensitive. I’...
3 Views
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • Jun 3
Price anchoring is the idea that people evaluate price relative to the first number or reference point they see. In product marketing, that “anchor” can shape whether a p...
1 Views
Any advice for creating a pricing strategy for a value-based B2C subscription product for a brand new company?
I know what my competitors and similar products are charging, but I'm trying to figure out how to estimate conversion, churn, and customer lifetime for my product. We are a brand new company (so no existing branding or customer trust), we are B2C in the healthcare & fitness space, and we have a value-based product - i.e. not media streaming, or physical goods - like Medium. Any thoughts or resources about how to approach this analysis would be helpful. Thanks!
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • Jun 3
I’d first separate the business model question from the pricing question. If the company is still deciding between subscription vs. advertising, that needs to be resolved...
1 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • May 27
I definitely think there are aspects of product marketing that are becoming more technical nowadays as more tools and more data are available to us. Now we are able to ta...
385 Views
How have you used market research to influence or develop go-to-market strategy?
Some examples could be increasing win rate against a specific competitor, opening a new market, or influencing the product roadmap
ClassDojo Head of Product Marketing • 7mo
Market research is one of the fastest ways to sharpen GTM because it clarifies who the real buyer is, what drives their decisions, and what narratives you need to win.Two...
569 Views
How have you secured leadership buy-in to invest in market research to inform ambiguous strategic decisions, rather than going with opinions?
At startups I’ve worked for, leaders have resisted investing in research to validate pre-existing opinions or hunches on strategic direction, because they’ve felt there isn’t time to gather data or that we’ll just land in the same place
Salesforce Senior Director of Product Marketing • May 20
This is an important issue. Why leadership resists the request to do research is often twofold. One, they think it's going to slow them down too much, and two, they think...
1402 Views
Barracuda Networks Product Marketing Director • 3mo
I don't believe in overcomplicating it with 50-page decks. I focus on three main pillarsFirst, is the ‘So What?’ or identifying customer pain point. I start by interviewi...
1712 Views
Ting VP of Marketing • May 22
Follow your ICPs on LinkedIn to get their authentic voice in your feed, and use their posts about problems and pain points as ongoing market research.Start following your...
328 Views
Atlassian Senior Director of Product Marketing • May 22
Anchor on durable positioning and messaging frameworks so you don't need to re-research with every ship — focus research energy on how new features fit existing framework...
336 Views
Atlassian Senior Director of Product Marketing • May 22
Partner with third-party research firms like GLG for statistically rigorous primary research — both qualitative and quantitative — especially when you need credible, publ...
327 Views
Ting VP of Marketing • May 22
Use confidence levels to track and communicate how validated your research is, and use LLMs as sparring partners to identify gaps before presenting findings.Think probabi...
333 Views
Atlassian Senior Director of Product Marketing • May 22
Explicitly instruct the LLM not to blindly agree with you and not to fabricate sources. Set source constraints and use AI output as directional input, not final truth — v...
305 Views
Splunk Sr. Director, Product Marketing - Observability • May 22
Use Gong transcripts fed into ChatGPT or Gemini for customer insight synthesis, and use Wynter for real-time B2B message testing with your ICP in under 48 hours.Key AI-po...
316 Views
Wiz Senior Director Product Marketing • May 22
Create Slack channels that automatically surface competitor news, and maintain layered Notebook LM notebooks per competitor that you continuously feed with new informatio...
312 Views
Wiz Senior Director Product Marketing • May 22
Set up automated systems — Slack channels for competitor news, layered Notebook LM notebooks per competitor — so fresh information flows to you continuously rather than r...
336 Views
Atlassian Senior Director of Product Marketing • May 22
The more important research question isn't the price point — it's the pricing *model*. Enterprises and SMBs have fundamentally different buying motions, and research shou...
323 Views
Atlassian Senior Director of Product Marketing • May 22
Anchor on durable positioning and messaging — those shouldn't change with every ship. What iterates rapidly is how the product solves problems, not the problems and use c...
335 Views
Wiz Senior Director Product Marketing • May 22
Use Notebook LM to get a baseline, then set up automated systems to keep research fresh — including Slack channels for competitor news and layered notebooks for ongoing s...
331 Views
Ting VP of Marketing • May 22
The panelists haven't used ListenLabs or Outset.ai specifically, but the general guidance is to use any AI market research tool as one input among many — never as a sole ...
336 Views
Ting VP of Marketing • May 22
Use confidence levels to communicate where you are in the research process, and use LLMs as sparring partners to battle-test your findings before presenting them internal...
346 Views
Splunk Sr. Director, Product Marketing - Observability • May 22
Market research helped define an entirely new product category — Customer Identity and Access Management — by combining outside-in feedback from target ICPs and analysts ...
316 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
There are a lot of great tools out there that are available for free (or with free trials). You just have to get a bit creative and be willing to experiment with which co...
396 Views
Atlassian Senior Director of Product Marketing • May 22
Start with your hypothesis — what you assume to be true — before diving into sources or methods. The goal is not to prove your hypothesis right, but to use it as a struct...
320 Views
Salesforce Senior Director of Product Marketing • May 20
I love this question because you're thinking about how to ensure research just doesn't "sit on the shelf" and instead becomes a living artifact.A great way to activate re...
1390 Views
Salesforce Senior Director of Product Marketing • May 20
I'd begin by thinking about your target audience and their goals and needs. With that in mind, break down your findings into the top outcomes or statistics relevant to yo...
1413 Views
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • May 21
Maybe a hot take - but I actually think most PMMs already have access to wayyyy more customer insights than they realize! Especially in tech, there is signal flowing thro...
363 Views
Rippling Director, Core HR Marketing & Content • May 21
I’d start by clarifying the business decision the research is meant to influence. “Do market research” is too broad on its own, so the first step is getting specific abou...
8305 Views
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • May 21
This is honestly one of the hardest parts of being a PMM.
We all want to deeply understand customer pain, but also can’t treat every piece of feedback like a roadmap requ...
387 Views
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • May 21
Personally, I think one of the biggest mistakes you can make is going into research trying to validate the story you already believe instead of staying open to what custo...
359 Views
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • May 21
For me, research is most valuable when it can drive into decisions and messaging!Im usually less interested in research that just confirms something we already believe an...
369 Views
ServiceNow Director of Product Marketing • 1y
We incorporate our commissioned research into many of our product marketing decks, including first call decks, sales enablement decks, and go to market presentations. Com...
1124 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
If you want to go deeper on the tactical side of using AI for research, here is how I actually use it day to day:Choose the right tool for the job: I use Claude and ChatG...
388 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
In another question, I’ve included what my 30-60-90 day plan would look like if you want to check that out. Here I’m going to expand on my priorities to get myself ramped...
351 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
Being the first PMM is a huge opportunity, but it can feel overwhelming when there's no existing foundation. The most important thing is to not try to build everything at...
381 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
Not having customers doesn't mean not having access to your target persona. You just have to be more creative about where you find them:Tap your network: First and second...
388 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
You can get a lot done with very little if you're strategic about where you spend your time. Here are a few of my go-tos:Start with what's already out there: Google, G2, ...
379 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
This is different at every company I've been at! At startups, it's typically up to you and a bit more scrappy. Trying to get as much information as you can with very mini...
391 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
This can be so tricky because everyone consumes information in different ways so it really differs depending on the company and the teams. My #1 piece of advice is to try...
390 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
Yes! But with a couple of important caveats.AI is great at quickly aggregating and drawing insights from a large amount of data. Here are some of my favorite use cases:Co...
385 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
The first step is getting clear on what decision the research needs to inform. Unfocused research takes forever. Know exactly what you're trying to answer before you star...
400 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
I'm going to cover some basic ways I look at this because this is what most companies will have in place to be able to track:Views / traffic: Is it getting eyeballs? If s...
381 Views
Apollo GraphQL Principal Product Marketing Manager • May 20
Not everything needs to make a huge splash. This is where having a tiered launch system helps manage expectations. Some features aren't going to get the same amount of ey...
424 Views
Salesforce Senior Director of Product Marketing • May 20
I have seen companies with a dedicated market research function outside of product marketing. This has most often been at the largest enterprise companies. In those situa...
1433 Views