Product Marketing - Market Research Tags

Today all our packaging is solution-based, or bundles, and we help multiple personas in each solution. this is the first time we want to package something for a persona using multiple products/features

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How would you help your product or solutions marketing team overcome lack of data access and finding ways to collect that data for validation?

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What tools do you use for qualitative/VOC research or do you rely on good old fashioned interviews?

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If there is no research team at the company, what are your recommendations for how to conduct market research?

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What are the best ways/tactics/channels to leverage my company's commissioned market research?

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How do you work with product to come up with the name for a given feature? What research do you do outside of trying to validate the name on customer interviews?

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How do you create a strong positioning statement ?

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What can we do if there's no Wave or MQ for our category?

11 Answers

What are some great examples of bold — yet tasteful — competitive positioning you've seen in the market? How can companies straddle the line without turning it into a game of finger-pointing?

9 Answers

What are some common mistakes that companies make when trying to differentiate their products from competitors?

10 Answers

Competitive insights is often a back burner to launches and other PMM work. Are their tips in prioritizing and making research actionable?

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How do you enable sales in deals where competitors claim to have the same functionality but don't?

6 Answers

How do you integrate market research at each GTM stage, from business case justification to launch readiness and post-launch adoption?

7 Answers

Should you dissect your competitors by industries that are most bound to encounter them in?

6 Answers

Is competitive positioning an output of a feature or a marketing story?

I see a lot of battles between start-ups about similar features/products; I myself have tried to position our product with a differentiated story not always backed by features. What's the ideal approach? Where does one draw the line?

6 Answers

How do you differentiate when competitors constantly copy new products and features?

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How do you think about competitive from a PLG/self-serve standpoint and where its most effective?

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What research helps identify segments, their needs, and decide your build/buy/partner strategy? And how do you share those insights?

I'm working at a company where we're trying to unlock new industries that we as a company need to have a better understanding of.

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What is the most effective way to manage competitive intel in a B2B-scale-up organization that scales to the new markets?

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What's the process you use to uncover competitor pricing?

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How often do you talk to customers, or do qualitative + VOC research?

Is it continuous or at specific campaigns?

14 Answers

What questions do you ask users when trying to improve user onboarding from a product marketing perspective?

I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.

9 Answers

What tools do you use to survey your customers and how do you extract qualitative vs quantitative insights from it?

8 Answers

What's your best product marketing 30-60-90 day plan to make a big impact?

I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.

29 Answers

Can you share your tips on making a great analyst briefing deck?

I'm about to make my companies first analyst briefing deck. I've made them in the past but want to make a really kick ass one this time around.

8 Answers

Where do you see the future of Growth & Product Marketing heading? What skills will a future Growth & Product Marketer need, that he/she doesn't have today?

3 Answers

How should Product Marketing collaborate with different teams regarding market research initiatives?

Examples: Market research for product development, market research with a dedicated R&D team, etc.

1 Answer

What can be done when a startup has proceeded to build a product, without conducting a proper market research.

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What are your go-to tools or resources when conducting market research?

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Have any of you been in a scenario when your company was opposed to market research (b/c they thought it would take too long or cost too much money), but you were able to convince them that it was valuable? What steps did you take to convince them of the value?

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What are your favorite resources for cost effective research?

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How do you document your research to ensure it actually gets used?

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Just wondering how to get started doing market research--good sources, good tech, good panels, etc and what kind of budget does it take?

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Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?

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How important is market research in a product launch, and what methods do you find most effective?

Can you share an example where market research significantly influenced your launch strategy?

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How do you recommend researching on a very limited budget?

4 Answers

Any tips for recruiting good enterprise decision maker interviewees for persona interviews? Where do you hunt? Do you compensate them?

5 Answers

How do you collect, analyze and share your customer feedback?

I feel like my customer feedback is scattered throughout surveys, Google docs, Google sheets, Salesforce, and Slack... It's pretty tough to get an over-arching view of my customer feedback on an on-going basis. Do you use any tools or have advice on how to collect, analyze and share your customer feedback?

6 Answers

How much time should be dedicated to Research before a launch?

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How do you decide which market research questions will move the needle most for your company?

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What market research methods are you currently using to understand industry trends and customer behavior?

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How do you manage limited / time attention from customers with teams wanting to ask 25 minutes surveys?

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How do you approach market research when your PMM team is under resourced and it's tough just to keep up with core responsibilities?

1 Answer

How do you showcase to interviewers your work in messaging and positioning, without actually showing documented work?

Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?

12 Answers

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