How do you get to creative, consistent and differentiated messaging? Do you believe in brand positioning/purpose as a north star for messaging?
If you were to join a new company, what would be the criteria for you as a PMM leader to join a new team?
When your sales team are already having daily 1on1 conversations with clients, what is the best approach in engaging with these clients for market research without being interruptive?
How important is win/loss/churn research data to your overall KPIs? What percentage of your overall data comes from w/l?
How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?
How do you measure and communicate progress for your analyst relations program, when it can sometimes take a couple years to see results?