Product Marketing Community
Product Management Community
Demand Generation Community
Revenue Operations Community
Customer Success Community
Sign Up / Sign In
How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?
What competitive positioning frameworks have worked best for you - i.e. standard/academic frameworks tweaked to your requirements or a completely redesigned framework that is proprietary
What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?
Relying on narrative differentiation is obviously essential when products are essentially the same across you and your competitor set, but it's also a tough thing to do? Any advice?
What messaging and persona framework do you use and how much of competitive positioning do you cover in Messaging?
What metric, goal or KPI can you put on providing competitive intelligence to the company or product teams?
I work in a company that measures the impact of all projects, but admittedly this is a difficult area to track. Would love to any suggestions/thoughts.
How do you systematically organize & update your competitive intel when there's so much new information that can flow in every day?
How does this inform your core messaging, how do you enable sales to understand what makes you different/better, how do you know if it's working with your target buyers?