Market Research

Win/loss is a trailing metric, so I'm wondering how you can proactively decide what MVP has enough product-market fit.

Have any of you created a centralized research repository (or something similar) to summarize key customer research and insights, personas, customer interviews, positioning and messaging for different industries or segments, etc.? My team is looking to create something that is easily accessible by many people in our company but also easily editable to add or update information as we continue gathering more insights as time goes along. I really want it to be easily searchable as well, so our product teams and content marketing team can find things for specific insights, features, industries, etc. We use Microsoft so bonus points if you use any Microsoft tools for this, but open to any and all ideas!

Also can you share examples?

How do you tackle/counter theirs?

Today all our packaging is solution-based, or bundles, and we help multiple personas in each solution. this is the first time we want to package something for a persona using multiple products/features

I see a lot of battles between start-ups about similar features/products; I myself have tried to position our product with a differentiated story not always backed by features. What's the ideal approach? Where does one draw the line?

I'm working at a company where we're trying to unlock new industries that we as a company need to have a better understanding of.

Is it continuous or at specific campaigns?

I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.

I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.

I'm about to make my companies first analyst briefing deck. I've made them in the past but want to make a really kick ass one this time around.

Examples: Market research for product development, market research with a dedicated R&D team, etc.

Can you share an example where market research significantly influenced your launch strategy?

I feel like my customer feedback is scattered throughout surveys, Google docs, Google sheets, Salesforce, and Slack... It's pretty tough to get an over-arching view of my customer feedback on an on-going basis. Do you use any tools or have advice on how to collect, analyze and share your customer feedback?