What are proactive things that you can do to minimize the damage when you know an analyst report is coming out that will make your product look bad compared to the competition?
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 4y
These things are bound to happen, but the good news in today’s world is that customers are likely getting their information from multiple sources. If I were in rapid resp...
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Jellyfish VP of Product Marketing • 3y
The key in this situation is to be uppfront with your internal teams and provide them with the right messaging to steer conversations with customers and prospects. The ...
1208 Views
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Mastering Market Research
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
If you know there is an analyst evaluation report coming out and you didn't perform as well as you would have liked, or you weren't included at all, there are a few thing...
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Related Questions
What analyst activities actually help reinforce your brand differentiation vs are expensive and produce little ROI?Can you share your tips on making a great analyst briefing deck?How do you keep competitive, personas, and market research info up-to-date and moving from product marketing to sales materials?