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2 Answers
Daniel Kuperman
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM SolutionsDecember 20
The key in this situation is to be uppfront with your internal teams and provide them with the right messaging to steer conversations with customers and prospects.  The negative placement can happen in a number of scenarios. Maybe a competitor released a game-changing capability that no one el......Read More
Nikhil Balaraman
Nikhil Balaraman
Roofstock Senior Director Product MarketingMarch 21
These things are bound to happen, but the good news in today’s world is that customers are likely getting their information from multiple sources. If I were in rapid response mode, I’d probably start by lining up some blog posts and customer testimonials that address the perceived weakness. Perha......Read More