Product Marketing vs Product Management

3 Answers
Becky Trevino
Becky Trevino
Flexera Chief Product OfficerMarch 2
When looking at the product lifecycle, I typically refer to a framework like Product School’s 7 Phases of Product Development: • Phase 1 – Discovery • Phase 2 – Define • Phase 3 – Design • Phase 4 – Implementation • Phase 5 – Marketing • Phase 6 – Training • Phase 7 - Launch The critical points......Read More
1183 Views
3 Answers
Lauren Craigie
Lauren Craigie
Cortex Head of Product MarketingApril 28
Oh interesting! I've done both, but I truly believe PLG is the future for everyone. Or, I should say the paths are likely to converge!  New organizational structures that are empowering end-users to make more decisions for themselves, coupled with extremely efficient try>buy experiences are re......Read More
695 Views
7 Answers
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product MarketingJune 8
The more context the better. PMMs should help to fill in the gaps, but a product brief should include: - What problem this product / feature solves - Who it solves for and insights about this audience - Why we solve it differently (different > better) - Timeline with milestones to get there ......Read More
738 Views
What would you say is the most important objective of the Product Marketing team? The #1 objective that if achieved would impact your business the most?
Product Marketing is usually pulled in 17 directions at any given time so saying "no" is more important than saying "yes". What is the singular highest point of contribution?
3 Answers
Becky Trevino
Becky Trevino
Flexera Chief Product OfficerMarch 2
The most important business objective for Product Marketing is to help the business achieve its sales targets – for some businesses this will be measured in MRR or ACV. However you measure this number, ensure you understand PMMs role in helping the organization meet it. This is the most important......Read More
1022 Views
What are the biggest frustrations you have as a product marketing manager?
The role of product marketing has become more strategic. How is it affecting you?
6 Answers
Marie Francis
Marie Francis
Workday Senior Product Marketing ManagerOctober 26
Hiring! My big challenge right now, to quote our head of sales, is that there's not enough of me to go around. That's not meant to be self-congratulatory--when the need for your function exceeds your resources, it's a challenge and frustration! You have to be relentless in your prioritization and......Read More
1088 Views
1 Answer
Joshua Lory
Joshua Lory
VMware Senior Director, Blockchain Go To MarketMarch 29
Here are some OKRs my teams track for product launches: Awareness - Web, social and blog activity (impressions, engagements and link clicks) Sales if not self-serve - MQLs and SQLs Time to value - how long does it take a customer to onboard and get value? Consumption - How often are new fea......Read More
962 Views