Analyst Relationships

How do i use multiple customer quotes and case study stats to create a 2 pager sales enablement asset?
Im not sure how i can structure this document, but i have (numbers) on how our product benefited the customer and why they chose us over a competitor and multiple quotes from different customers. What is the best way to tell a story?
2 Answers
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingFebruary 27
If you're creating a two-pager sales enablement asset, always assume it will be shared externally at some point, so make it so that if it gets in the hands of a prospect, the branding is the same, and the information isn't confidential. Without knowing much about your product or audience, I woul......Read More
712 Views
3 Answers
Nikhil Balaraman
Nikhil Balaraman
Roofstock Senior Director Product MarketingMarch 21
Depending on your target marketing and how active they are on these type of review sites, you may end up finding that G2 and TrustRadius are actually more effective than analysts. This is more likely to be the case if your economic buyer and your user personas line up more often than not, as it i......Read More
742 Views
7 Answers
Karina Cerón Vergara
Karina Cerón Vergara
Playvox Product managerNovember 3
You can identify other documents produced by Gartner in the segment in which you work and contact the analyst who produces them. MQs do not exist when there is no variation between vendors in each quadrant, it becomes meaningless to continue issuing them. However, there are other documents, such ......Read More
546 Views
3 Answers
Nikhil Balaraman
Nikhil Balaraman
Roofstock Senior Director Product MarketingMarch 21
These things are bound to happen, but the good news in today’s world is that customers are likely getting their information from multiple sources. If I were in rapid response mode, I’d probably start by lining up some blog posts and customer testimonials that address the perceived weakness. Perha......Read More
690 Views
1 Answer
Jackie Palmer
Jackie Palmer
Pendo.io VP Product MarketingApril 4
The first thing to do when trying to get your company into a Wave or MQ is to study the category and find out what the inclusion criteria are. If you don't meet the inclusion criteria right away, work with your product team on building out a roadmap path that allows you to qualify. Or if you have......Read More
514 Views
5 Answers
Christine Tran
Christine Tran
Quantum Metric VP, Product MarketingJuly 28
This is a great question and top of mind for me right now.  For your executives, their primary goal may be to get into a Forrester Wave or Magic Quadrant. Yes, that would be the ultimate win, but it can be a long game AND there are many other ways to measure success over the life of a program.......Read More
1554 Views
5 Answers
Christine Tran
Christine Tran
Quantum Metric VP, Product MarketingJuly 28
In general, a good flow for an introductory briefing deck is:  1. Introductions, and why you're here: I always like to start the conversation with a little context on why you've requested a briefing with the analyst. So I'll have a slide or just a few talking points on their specific re......Read More
2847 Views
5 Answers
Anthony Kennada
Anthony Kennada
AudiencePlus CEOJanuary 28
It may be a controversial pov, but my perspective is that the analyst community is getting disrupted by DTC user review sites like G2, TrustRadius, and the others. Customer voice is just as powerful as it's ever been, but now, there are increasingly more and more ways to access that customer voic......Read More
2069 Views
17 Answers
Abdul Rastagar
Abdul Rastagar
GTM Leader | Marketing Author | Career CoachMay 7
This really requires a dedicated effort and should be owned by Product Marketing. Different industries change at different paces – in some cases, a quarterly review process is needed, in other case, it might be less frequent. It really depends. Product Marketing needs to keep a close pulse on cus......Read More
1447 Views
How do you drive culture change with market research?
I'm hoping to influence Product and Design to talk to users more and build a clear picture of our user. The team will often refer to themselves as "the consumer" when they're not in our target demographic?
10 Answers
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product MarketingSeptember 13
Quick answer: Data. Bring them snippets of real customer conversations or data points that they haven't seen from customer interviews, surveys, CSAT, NPS, customer service feedback - you name it. This will show the value of talking to customers, and will leave them wanting more.  To be even mo......Read More
1904 Views