Question Page

What are some tried and true strategies to drive alignment cross-functionally for a remote team?

Leah Brite
Gusto Head of Product Marketing, Benefits4y
One of the most important things that PMM can do to drive cross-functional alignment (whether remote, hybrid, or in-person) is to keep the customer at the center of the c...
...Read More
432 Views
Lindsey Weinig
Twilio Director of Product Marketing4y
In my experience, preferences need to be considered here. I personally have found success by adopting a variety of strategies across communication channels and with varie...
...Read More
526 Views
Upcoming Event
Mastering Market Research
Mastering Market Research
Alina Fu
Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete4y
To be successful in a remote working environment, leaders and employees must be willing to think and work differently. Shared context: The most critical component to driv...
...Read More
1164 Views
Harish Peri
Okta SVP Product Marketing3y
Define your north star, and stick with it. For remote teams: Whats our mission as a team Whats each person's mission and how does it tie to the north star How are we go...
...Read More
412 Views
Ben Geller
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn1y
I think it's crucial for a remote team to have a regular process/cadence for showcasing their work to the broader company. Why? It creates a forcing function for the team...
...Read More
456 Views