Question Page

What are some tried and true strategies to drive alignment cross-functionally for a remote team?

Leah Brite
Gusto Head of Product Marketing, Benefits4y
One of the most important things that PMM can do to drive cross-functional alignment (whether remote, hybrid, or in-person) is to keep the customer at the center of the c...
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433 Views
Lindsey Weinig
Twilio Director of Product Marketing4y
In my experience, preferences need to be considered here. I personally have found success by adopting a variety of strategies across communication channels and with varie...
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531 Views
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Alina Fu
Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete4y
To be successful in a remote working environment, leaders and employees must be willing to think and work differently. Shared context: The most critical component to driv...
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1164 Views
Harish Peri
Okta SVP Product Marketing3y
Define your north star, and stick with it. For remote teams: Whats our mission as a team Whats each person's mission and how does it tie to the north star How are we go...
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415 Views
Ben Geller
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn2y
I think it's crucial for a remote team to have a regular process/cadence for showcasing their work to the broader company. Why? It creates a forcing function for the team...
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459 Views