Gusto Head of Product Marketing, Benefits • 10mo
The why: New shiny features are exciting—but most growth comes from deepening value in your existing products. How to keep the spark alive: Anchor in outcomes, not features. Keep showing how your product helps customers win in the real world. Find new angles. Seasonal messaging, fresh customer stories, or use-case spotlights keep things interesting. Segment your messaging. Returners need reminders of value. New prospects need education and trust. Keep evolving. Small improvements can be position ...Read More
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