ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 1y
To increase win rate, I would focus first on understanding where you are winning and where you are not. Do a deep dive into your competitive win/loss, segmenting it by whatever values you have available: region, segment, persona, use case, product/feature etc. Then read through all the text notes (though we all know salespeople are not the best at updating the CRM!!) and interview a variety of reps about the deals. If you can, I highly recommend also interviewing customers and prospects. Once yo ...Read More
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