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How do I present a value proposition to my cross functional teams? written? video? how can I help non-PMM team members understand the value proposition

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  1. Paul Rudwall
    Paul Rudwall

    Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 11mo

    There's no one right way to do this, but there are a lot of ways to get it wrong. So, rather than a definitive answer, here are some dos and don'ts. Don't: Throw it Over the Fence: Posting something to an intranet site, posting it to Slack, or sending out an email is never enough. Start with the assumption that nobody will read what you send, then determine how to deliver the message. Once it's been delivered, post it wherever people will be able to reference it later. Assume The Same Thing Will ...Read More

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