How do I set up an enablement function? What is some groundwork that needs to be laid?
I've been hired to accelerate a very new enablement function at an organisation - with a specific focus on sustainability. Sales need to be trained on how to have conversations around sustainability with our customers. We have a 3000 strong salesforce, spread across different regions, in different business areas. We're a newly formed organisation after a merger, and sustainability is the very DNA of how we do our business, so this is very critical to get right.
1 Answer
ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 2mo
Start by being explicit about the problem you’re solving. Enablement fails when it tries to do everything.The groundwork is alignment: with sales leadership on what “good...
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