How do you balance the needs and expectations of the senior stakeholders (C level and customer-facing teams) with the reality of the product?
In cases where a delay is needed or the product version is descoped, what are some of your favorite ways to handle stakeholder conversation that most often lands on product marketing team's plates.
1 Answer
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 10mo
you get really good at translation.senior stakeholders care about impact — revenue, retention, differentiation — and they want to know how a launch ties to business prior...
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