ClassDojo Head of Product Marketing • 8mo
I’ve always believed scrappy research can have an outsized impact. The key is to tie research directly to a decision the company is already struggling with. If you can frame it as “we’re about to spend time/money doing X, and a few quick research inputs will de-risk that choice,” it stops sounding like a cost and starts sounding like leverage. The other unlock is showing how little you need to get signal. Five well-structured customer calls can be more valuable than a 50-slide deck. A quick win ...Read More
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