Gusto Head of Product Marketing, Benefits • 11mo
The Why: PMMs sit at the intersection of competing priorities. You’re constantly influencing without authority, aligning cross-functional teams, and driving decisions without being the final decision-maker. That’s less about “negotiation” in the classic sense—and more about building strategic alignment through storytelling, empathy, and trust. And when it comes to leaders? They’re juggling limited time, limited data, and big bets. Your job isn’t to convince them you’re right—it’s to give them th ...Read More
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