ClassDojo Head of Product Marketing • 8mo
Short answer: you shouldn’t. Conversations are how you build real customer empathy and uncover the problems you can actually help solve. Without them, you’re building personas on partial truths. I’m a big believer that every piece of research should start with deep customer empathy. Now, I’m assuming the reason you can’t talk to buyers is because you’re in a B2B context where access is harder. If this were B2C, I’d push harder on finding creative ways to get in front of your audience - e.g. pane ...Read More
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