Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 11mo
One of the biggest challenges in marketing is creating hard-hitting messaging that's relevant to a wide range of audiences. The bigger the surface area you apply force to, the harder it is to break through (it's a lot easier to pop a balloon with a pin than with the palm of your hand). Messaging is no different. My advice is: Focus on What Moves the Needle: You can't be everything to everybody, so you will need to make some calls. Figure out what's important to your business and only focus on th ...Read More
2,865
Views
