Carta Vice President Product Marketing • 1mo
Depends on the potential impact of the launch. I have an internal guide for assessing impact, and then based on that impact a tiering system that helps us understand how to match channels to the launch. I'll summarize that for you here.Channel Selection by Tier Tier 1 (High Impact/Revenue Drivers): Use "All-In" Orchestration. Since these drive key metrics and market positioning, leverage every high-intent channel. This includes top-of-funnel (SEM, Organic/Paid Social) to capture new prospects, a ...Read More
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