Which channels have been most cost-effective for launch awareness and conversion, and how do you adjust mix by audience and tier?

In my experience at the enterprise level in B2B, PMM doesn't typically own channel selection directly. Others may have a different experience. I’ve owned the strategic in...

For B2B, where most of my experience lives, nothing beats warm channels: existing customer email, CS-led outreach, and sales conversations. The hardest-won lesson is that...

Like many of these situations it all comes down to the overall goals and objectives of the launch. Furthermore it depends on several criteria like is this isolated to one...

t really depends on the business goal and who you're trying to reach. Those two things should dictate everything else. And regardless of objective, it's foundational to k...

A few principles that hold regardless of business model:Master one channel before scaling to the next. Each channel functions differently and what works in one rarely tra...

The honest answer from running launches at enterprise scale: the most cost-effective channel is almost always the one you already own but are underusing. Let me break dow...