SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4mo
Compelling messaging sits at the intersection of deep market, product, and customer understanding. If I were sitting down at a blank page & needed to craft compelling messaging, here are the steps I'd take: 1. Go deep on product knowledge Understand how the product works Clarify what it does + why it was built Talk to PMs, engineers, CS, sales Identify what truly differentiates it from competitors 2. Go deep on competitive knowledge What is different about what you offer? How do competitors ...Read More
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