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How do you know when a product is launch ready?

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2 Answers
  1. Ali McCourt Turhal
    Ali McCourt Turhal

    ClassDojo Head of Product Marketing • 3mo

    Funny, I was just in a sync with my PM counterparts on exactly this. Being launch ready isn't a product question, it's a business question. The bar is whether the product can deliver on the promise you're making. Not perfect, but enough that the people you bring in have a good experience and come back.One of the best forcing functions is starting very small with an alpha then beta, and setting a retention goal before you go broader. If you can't retain the small group you have, you're not ready ...Read More

    1,068 Views
  2. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Jun 29

    Launch readiness isn't a single gate. It's the intersection of three questions: Is the product stable enough to avoid creating noise at the top of the funnel? Does the field have enough knowledge to have confident conversations? And do we have a clear point of view on who this is for and why they should care today? At UiPath, we use a lightweight readiness framework covering five areas: product stability, messaging clarity, sales enablement, customer proof, and support readiness. Each has a mini ...Read More

    220 Views

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