How do you manage customer trust and skepticism when launching AI features in a security-sensitive space?
1 Answer
Iterable Head of Product Marketing • 2mo
Lead with empathy and don't oversell. We have to remember that the AI-washing that's gone on has made buyers wary of the promises of AI capabilities. Think about the asso...
416 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
How do you leverage customer evidence (beta quotes, references, case studies) and advocacy programs to add credibility to the launch?How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?How do I master product launches with AI?How do you determine whether or not you should do a soft launch (small) or a full scale launch?How do you define and communicate a clear value proposition when AI capabilities can feel abstract to buyers?