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How do you manage customer trust and skepticism when launching AI features in a security-sensitive space?

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1 Answers
  1. Gray Hardell
    Gray Hardell

    Iterable VP Product Marketing & GTM Strategy • 3mo

    Lead with empathy and don't oversell. We have to remember that the AI-washing that's gone on has made buyers wary of the promises of AI capabilities. Think about the associated risk that drives their fears, provide clarity on how you've thought of that concern, and give them a realistic picture of what life will be like using your capabilities.

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