How do you leverage customer evidence (beta quotes, references, case studies) and advocacy programs to add credibility to the launch?

Before discussing the how, let me address a common occurrence I’ve seen time and time again: customer proof turns into a last-minute scramble during a product launch. Cus...

This is a key component to any launch in my opinion but depending on the type of launch or significance of the product or solution, you may not have access to any custome...

This is one of the highest-leverage things you can do and it's chronically underfunded.I start recruiting beta reference customers the moment a product enters closed beta...