How do you measure product marketing contributions to sales success?
4 Answers
Asana Head of Product Marketing, AI & Enterprise • 10mo
One of the challenges of being a product marketer is that oftentimes we don't own a number, but are responsible for the success. When I think about sales enablement, ensu...
989 Views
Zuora VP Product Marketing • 10mo
We measure product marketing's impact on sales success through pipeline contribution, win rate improvements, and analyzing sales call effectiveness.First and foremost, we...
530 Views
Upcoming Event
Mastering Market Research
Splunk
Splunk Sr. Director, Product Marketing - Observability • 10mo
We track both leading and lagging indicators, from sales enablement asset usage to pipeline and win rates.One of the challenging things about product marketing is that we...
503 Views
Google Global Head of Growth Go-to-market, Google Maps Platform • 10mo
We focus on sales readiness and perception metrics, though we're working to better track product marketing asset attribution for win rates.Emmy covered most of the key me...
520 Views
Related Questions
How do you measure the contribution of Product Marketing to the growth result?How do you measure the success of your enablement program? How can I quantify product marketing work done for sales teams?How do you measure the success or effectiveness of your sales enablement efforts?
What are the essential pieces of sales enablement content that every company should have, and how do you measure their effectiveness?How do you measure the impact of sales materials on closed/won opps? Or what other metrics do you track?