Moloco Product Marketing Director • 11mo
More to come on this as I am in the process of rolling out a new way to track using the concept of a Buying Committee which tracks activity and engagement of key decision-makers within priority accounts and helps identify stakeholder coverage and gaps across marketing efforts. It gives different scores or values across various types of engagement throughout the funnel: Awareness (engagement, views, downloads, etc) as well as Expanding New Business (Identified, Engaged, Converted, Advocacy, etc) ...Read More
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