How do you translate messaging frameworks into stories?
3 Answers
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6mo
Don't present executives with messaging frameworks or briefing documents - instead, transform your messaging into tangible content formats they can easily evaluate. I've ...
716 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 6mo
The key to translating messaging frameworks into compelling stories is giving disproportionate weight to certain elements rather than treating all parts equally. Most PMM...
717 Views
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Wiz Senior Director Product Marketing • 6mo
Testing your messaging in real-world formats and using creative storytelling techniques helps transform frameworks into compelling narratives. Seeing your messaging 'in t...
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Are there any storytelling frameworks you use that you find work well and reliably in B2B?Where do you use this storytelling? Client pitches is of course what first comes to mind but what other places do you utilize storytelling?Can you share the final outputs from your storytelling efforts? (how many value props, how do they look like)What is your framework for storytelling? What are some best practices for making sure external facing decks/presentations are telling compelling stories?How do you pitch your story? What is the framework you use.?