Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 8mo
Don't present executives with messaging frameworks or briefing documents - instead, transform your messaging into tangible content formats they can easily evaluate. I've made the mistake multiple times in my career of showing up with a messaging house or briefing document for executive review, not realizing it's not the right format - it's boring and not what executives think of when they hear 'messaging.' What works better is taking that messaging brief and drafting actual deliverables like a b ...Read More
718
Views
