AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1mo
If you don't have a framework before the requests start coming in, you will be put in a reactive mode. I like to look at pipeline impact, how often similar requests are surfacing, and whether a specific request feels connected to our greater strategy as a marketing team. A one-off ask from a single rep lands differently than a pattern you are seeing across a dozen deals in a key segment. Ask how many deals a given request will affect, at what stage, and in which segment so you can determine wher ...Read More
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