Instilling a culture of storytelling in your organization relies on 5 things: 1. Starts at the top – leaders must model storytelling and tell their own stories that are real, simple, and honest. Our CMO tells stories about his personal life frequently and they are truly authentic. 2. Make it a habit – weave stories into every communication channel and an integrated part of daily work. 3. Define your core narrative based on your company values– This becomes the anchor for consisten ...Read More
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