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What has been the most effective way to qualitatively collect feedback on your GTM?

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3 Answers
Go-To-Market Strategy
  1. Don Fuss
    Don Fuss

    ServiceNow Director of Product Marketing • 10mo

    Surveys, focus groups, and one-on-one interviews to gather insights from sales leadership

    504 Views
  2. Greg Gsell
    Greg Gsell

    Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 10mo

    Talk to sellers! Building relationships with sales and CS is key to understanding if your GTM plans are effective. The numbers will tell you a lot, but the notes and info in Salesforce only go so far. Understanding what is working, what isn't and where deals are getting held up should be the cornerstone of GTM planning.

    462 Views
  3. Shar Patel
    Shar Patel

    ServiceNow Senior Director, Platform and AI Product Marketing • 10mo

    For me, the most effective way has been getting as close to the customer conversation as possible. I test my messaging with customer focus groups, listen to sales calls, sit in on customer meetings, and ask open-ended questions in the moment. The nuance you get from hearing tone, objections, and word choice is hard to capture any other way. Packaging up win/loss interviews is also immensely valuable to not just understand why we won or lost, but to hear what part of our story stuck, what was con ...Read More

    565 Views

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