What has been the most effective way to qualitatively collect feedback on your GTM?
3 Answers
ServiceNow Director of Product Marketing • 8mo
Surveys, focus groups, and one-on-one interviews to gather insights from sales leadership
502 Views
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 8mo
Talk to sellers! Building relationships with sales and CS is key to understanding if your GTM plans are effective. The numbers will tell you a lot, but the notes and info...
459 Views
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ServiceNow Senior Director, Platform and AI Product Marketing • 8mo
For me, the most effective way has been getting as close to the customer conversation as possible. I test my messaging with customer focus groups, listen to sales calls, ...
558 Views
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