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What do marketing teams get wrong about storytelling?

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2 Answers
Storytelling
  1. Pallavi Vanacharla
    Pallavi Vanacharla

    JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 8mo

    LOVE this question. From my perspective, there are two common errors I see over and over, and they always sabotage a powerful narrative: Making Your Product/Company the Hero: Marketers often craft a narrative that’s essentially an ego trip, all about the company’s history, funding, or technology. I have to remind my teams constantly, Your company is the Guide and the Customer is always the Hero. Our job is to equip that hero with the right tool and the right plan to win their own fight. Confusin ...Read More

    539 Views
  2. Paul Rudwall
    Paul Rudwall

    Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 8mo

    I think the most common problem (in a landslide victory) is when marketing teams make their company or their product the hero of the story. Put simply... You are NOT the hero... Your customer is. There are obviously a lot of other things that can go wrong (e.g. too many messages, ambiguous messages, undefined audiences for your story, etc); but, I think mistaking yourself for the hero of your story is both very common and very problematic. Just a few of the ways this problem rears its head inclu ...Read More

    578 Views

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