How is AI changing sales enablement?
2 Answers
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • May 13
The gap between knowing something and doing something about it is closing faster than most teams are ready for. Things that used to take weeks, like figuring out which ta...
387 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 23
AI is changing sales enablement in three concrete ways: what we build, how fast we build it, and how reps actually use it in the field.On the content side, tools like Hig...
219 Views
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Related Questions
How is AI influencing the Sales roles and Outcomes, Customers, etc.?How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does. What tools or technologies do you use for sales enablement, and how do they support your initiatives?What sales enablement changes do we need to make as we shift focus from selling to SMB and mid-market to selling to enterprise?How does sales enablement change when you go from selling a product to selling a platform? How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?