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How is AI changing sales enablement?

Sales AdoptionSales Enablement
1 Answer
Sean Lauer
Sean Lauer•
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AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 20h
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The gap between knowing something and doing something about it is closing faster than most teams are ready for. Things that used to take weeks, like figuring out which ta...
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How is AI influencing the Sales roles and Outcomes, Customers, etc.?How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does. What tools or technologies do you use for sales enablement, and how do they support your initiatives?What sales enablement changes do we need to make as we shift focus from selling to SMB and mid-market to selling to enterprise?How does sales enablement change when you go from selling a product to selling a platform? How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?
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