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How is AI changing sales enablement?

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2 Answers
  1. Sean Lauer
    Sean Lauer

    AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1mo

    The gap between knowing something and doing something about it is closing faster than most teams are ready for. Things that used to take weeks, like figuring out which talk track is landing or building a rep-specific brief before a big call, are just faster now. The part that keeps me honest, though, is that AI makes it easy to produce a ton of content quickly, and that is where message consistency starts to slip if you are not paying attention. Get your content library organized before you laye ...Read More

    389 Views
  2. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    AI is changing sales enablement in three concrete ways: what we build, how fast we build it, and how reps actually use it in the field. On the content side, tools like Highspot and Seismic are now layering AI on top of their content intelligence layers. Reps get surface-level recommendations — "here's the case study for this industry, here's the battlecard for this competitor" — without having to dig through a folder structure. At UiPath, this has cut the time reps spend searching for materials ...Read More

    221 Views

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