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Can you use AI to make the market research process more efficient and faster?

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  1. Kaitlyn Barnard
    Kaitlyn Barnard

    Apollo GraphQL Principal Product Marketing Manager • May 20

    Yes! But with a couple of important caveats. AI is great at quickly aggregating and drawing insights from a large amount of data. Here are some of my favorite use cases: Competitive intelligence: For example, crawling your competition's products and positioning across a variety of channels instead of spending hours manually doing that. Trend detection at scale: You can monitor how your category is being talked about across multiple channels and set it up to do so on an ongoing basis and synthesi ...Read More

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