How far out does a product roadmap typically go, and to what level of detail (by month or quarter) is the commitment by Product?
2 Answers
Jellyfish VP of Product Marketing • 5mo
Most roadmaps will have short-term and long-term releases, with the short-term (e.g. next month) in more detail and a higher degree of confidence than the long-term (e.g....
1569 Views
Shopify Senior Product Marketing Lead • 1y
Every company and sometimes each team within a company can have a different approach to this. As a Product Marketer, you need to build some flexibility and contingencies ...
1086 Views
Upcoming Event
Mastering Market Research
Splunk
Related Questions
How often would you recommend product marketing to share insights to influence product roadmap?Have you found a good framework to communicate your product roadmap to customers?How do you influence the product roadmap if the roadmap has already been laid out by product? What do you think of a public product roadmap for the customers as part of product marketing?As a product marketer, when and how do you communicate your product roadmap to both active and prospective customers?How far into the future do you believe Product Marketers need visibility into the product roadmap to be effective and why?