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How far out does a product roadmap typically go, and to what level of detail (by month or quarter) is the commitment by Product?

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2 Answers
  1. Daniel Kuperman
    Daniel Kuperman

    Jellyfish VP of Product Marketing • 7mo

    Most roadmaps will have short-term and long-term releases, with the short-term (e.g. next month) in more detail and a higher degree of confidence than the long-term (e.g. next year). A good way to think about it is to have a "now-next-later" view into the roadmap and align with the product team on the time horizons. In most cases, you'll see what's coming in a month ("now"), next quarter ("next"), and in the next 6-month horizon ("later"). Of course, this also depends on the industry in which yo ...Read More

    1,569 Views
  2. Robin Fontaine
    Robin Fontaine

    Shopify Senior Product Marketing Lead • 1y

    Every company and sometimes each team within a company can have a different approach to this. As a Product Marketer, you need to build some flexibility and contingencies into every GTM plan. Most of the time there are at least some long term strategic priorities that have been on the roadmap for a year or more. Most teams I have been on will do a roadmap planning cycle every 6 months, and sometimes a mini planning cycle every quarter. Then there are times when the roadmap has to change quickly d ...Read More

    1,092 Views

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