In the AI era, how are you balancing the need for humanized, personal messaging with the push for scale and efficiency?
4 Answers
Salesforce Senior Director, Product Marketing • 6mo
I think messaging always has to be personalized and humanized. And AI starts to make that easier because it can help us craft (or edit existing content) for various audie...
2489 Views
We use AI daily, across the company and especially in Marketing. AI helps augment, accelerate, and improve our output. It saves me time, enhances the quality of my work a...
1582 Views
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Amazon Web Services (AWS) Head of Product Marketing • 6mo
I believe messaging should always be personal and human. At the end of the day, the person you're trying to convince to take some form of action, whether it's buying your...
563 Views
ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 3mo
I’m pretty skeptical of fully automated messaging pretending to be personal. People can feel it, even if they can’t articulate why.Where AI has helped most for me is behi...
217 Views