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In the AI era, how are you balancing the need for humanized, personal messaging with the push for scale and efficiency?

Aurelia Solomon
Salesforce Senior Director, Product Marketing7mo
I think messaging always has to be personalized and humanized. And AI starts to make that easier because it can help us craft (or edit existing content) for various audie...
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2488 Views
Alina Fu
Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete7mo
We use AI daily, across the company and especially in Marketing. AI helps augment, accelerate, and improve our output. It saves me time, enhances the quality of my work a...
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1577 Views
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James Huddleston
Amazon Web Services (AWS) Head of Product Marketing7mo
I believe messaging should always be personal and human. At the end of the day, the person you're trying to convince to take some form of action, whether it's buying your...
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566 Views
Abid Chaudhry
ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group4mo
I’m pretty skeptical of fully automated messaging pretending to be personal. People can feel it, even if they can’t articulate why.Where AI has helped most for me is behi...
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217 Views