In the AI era, how are you balancing the need for humanized, personal messaging with the push for scale and efficiency?

I think messaging always has to be personalized and humanized. And AI starts to make that easier because it can help us craft (or edit existing content) for various audiences. It can access copy and content data (images, videos etc) and deliver a tailored experience for each audience. To keep this human tone, I never use what the LLM initially gives me. And I don't just take its immediate feedback. I use it as an aid to help me produce what I want. So the prompts you give it are critical. They a ...Read More

We use AI daily, across the company and especially in Marketing. AI helps augment, accelerate, and improve our output. It saves me time, enhances the quality of my work and frees up my schedule from menial tasks. For instance, I use Microsoft 365 Copilot to help me create the first draft of many assets. It knows what to put in the outline based on its contextual awareness about me and my role. Copilot has proprietary knowledge about my work activity, network analysis and understanding of the con ...Read More

I believe messaging should always be personal and human. At the end of the day, the person you're trying to convince to take some form of action, whether it's buying your product, using it, or engaging with your content, is a human being. That said, I think AI can be extremely helpful in the research and ideation phases: • Understanding your audience: I use AI for market research to really understand the market I'm going after and gain a deeper understanding of my buyer. What's their world like? ...Read More

I’m pretty skeptical of fully automated messaging pretending to be personal. People can feel it, even if they can’t articulate why. Where AI has helped most for me is behind the scenes: synthesizing feedback, spotting patterns across calls, helping draft first passes that humans then shape. It’s a force multiplier for thinking, not a replacement for judgment. The line I try not to cross is outsourcing empathy. The moment messaging stops sounding like it came from someone who understands the stak ...Read More