What AI-tools you use to help with market, competition and customer research?

Market Research I use AI tools to compress the time from raw information to actionable insight. For example: Perplexity + Gemini: I’ll feed in a new Gartner or Forrester report and have them generate a structured digest of key themes, vendor mentions, and emerging buzzwords. Gemini tends to be stronger at pulling in live web data and giving me quick fact-based answers, while Perplexity is better at stitching together citations across sources. Claude: When I drop in a 50-page PDF analyst report, ...Read More

I’ll be honest, I’m pretty lightweight compared to some folks. I don’t use dedicated competitive intel/maintenance tools like Klue. For me it’s mostly ChatGPT or Claude "research mode" and Perplexity. I’ve set up a custom GPT with competitor links like pricing, docs, blogs, changelogs, and social posts so I can quickly sanity-check positioning and track changes without starting from scratch. The real unlock is speed. If I’m on a call or in a meeting, I can check functionality, grab the right lin ...Read More

April's breakdown is exactly right. Let me add a few patterns I've found useful specifically in enterprise software markets where signal volume is high and the stakes on getting competitive positioning wrong are significant. For competitive research, the move that changed everything for me was pairing a web change monitoring tool with an AI synthesis layer. I track competitor pricing pages, solution pages, and blog category pages. When something changes, I run the diff through Claude and ask one ...Read More

Great answers here. One thing I'd add that nobody has touched on yet: the tool matters less than the workflow design around it. I work at an enterprise AI company, so I probably use these tools more aggressively than most PMMs. Here is what I have learned: Market Research: I use Claude for heavy document analysis (analyst reports, earnings transcripts, regulatory filings) and Perplexity for quick fact-checking and triangulation. But the real unlock was building a repeatable process, not just pic ...Read More